What do the extraordinarily successful
companies have in common
To find out, we looked for
correlations. We know that correlations are not always reliable; nevertheless,
in the 27 survivors, our group saw four Shared personality traits that
could explain their longevity (长寿).
Conservatism in
financing. The companies did not risk their capital gratuitously (无缘无故).
They understood the meaning of money in an old-fashioned way; they knew the
usefulness spare cash in the kitty.
Money in hand allowed them
to snap up (抓住) options when their’ competitors could not. They did not have to
convince third-party financiers of the attractiveness of opportunities they
wanted to pursue. Money in kitty allowed them to govern their growth and
evolution.
Sensitivity to the world around them. Whether
they had built their
A. sugar and tin
B. natural fertilizer
C. chemical products
D. air planes
更多"Passage Six
What do the e"的相关试题:
[单项选择] Passage Six
What do the extraordinarily successful
companies have in common
To find out, we looked for
correlations. We know that correlations are not always reliable; nevertheless,
in the 27 survivors, our group saw four Shared personality traits that
could explain their longevity (长寿).
Conservatism in
financing. The companies did not risk their capital gratuitously (无缘无故).
They understood the meaning of money in an old-fashioned way; they knew the
usefulness spare cash in the kitty.
Money in hand allowed them
to snap up (抓住) options when their’ competitors could not. They did not have to
convince third-party financiers of the attractiveness of opportunities they
wanted to pursue. Money in kitty allowed them to govern their growth and
evolution.
Sensitivity to the world around them. Whether
they had built their
A. Money burns a hole in one’s pocket.
B. Money doesn’t grow on trees.
C. Money called for is money well spent.
D. Money breeds money.
[单项选择] Passage 6
What do the extraordinarily successful
companies have in common To find out, we looked for operations. We know that
correlations are not always reliable; nevertheless, in the 27 survivors, our
group saw four shared personality traits that could explain their longevity
(长寿).
Conservatism in financing. The companies did not
risk their capital gratuitously (无缘无故地). They understood the meaning of money in
an old-fashioned way; they knew the usefulness of spare cash in the kitty. Money
in hand allowed them to snap up (抓住) options when their competitors could not.
They did not have to convince third-party financiers of the attractiveness of
opportunities they wanted to pursue. Money in the kitty allowed them to govern
their growth and evolution.
Sensitivity to the world around
them. Whether they had built their fortune
A. knowledge on which they built their fortunes
B. easy access to natural resources from which they made money
C. their ability to learn and adapt to changes
D. information on packets carried over vast distances by portage and ship
[单项选择] Passage Three
What do consumers really want That’s a
question market researchers would love to answer. But since people don’t always
say what they think, marketers would need direct access to consumers’ thoughts
to get the truth.
Now, in a way, that is possible. At the "Mind
of the Market" laboratory at Harvard Business School, researchers are looking
inside shoppers’ skulls to develop more effective advertisements and marketing
pitches. Using imaging techniques that measure blood flow to various parts of
the brain, the Harvard team hopes to predict how consumers will react to
particular products and to discover the most effective ways to present
information. Stephen Kosslyn, a professor of psychology at Harvard, and business
school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate
people’s preferences," says Kosslyn
A. Reading the Mind of the Market
B. Controlling the Consumers’ Preferences
C. Improving the Styles of Advertising
D. Finding Out the Way to Predict
[单项选择] Passage Three
What do humans and songbirds share according to Kroodsma’s research
a. The change of accents and dislects along the way.
b. The change of habits along the way.
c. The change of appearance along the way.
d. The change of numbers along the way.
[单项选择]
Passage 3
What do consumers really want That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their ac
A. Reading the Mind of the Market
B. Controlling the Consumers’ Preferences
C. Improving the Styles of Advertising
D. Finding Out the Way to Predict
[单项选择] Passage Five
What do we think with Only the brain
Hardly. The brain is tike a telephone exchange. It is the switchboard, but not
the whole system. Its function is to receive incoming signals, make proper
connections, and send the messages through to their destination. For efficient
service, the body must function as a whole.
But where is the
"mind’ Is it in the brain Or perhaps in the nervous system After all, can we
say that the mind is in any particular place It is not a thing like a leg or
even the brain. It is a function, an activity. Aristotle, twenty-three hundred
years ago, observed that the mind was to the body what cutting was to the ax.
When the ax is not in use, there is no cutting. So with the mind. "mind" said
Charles H • Woolbert, "is what the body is doing."
If
this activity is necessary for thinking, it is also nec
A. to speak directly to the other person
B. to employ a variety of bodily movements
C. to be certain that the other person is listening
D. to pay great attention to the other person’s behaviour
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