Effective communication is essential for all organisations. It links the activities of the various parts of the organisation and ensures that everyone is working towards a Common goal. It is also extremely important for motivating employees. Staff need to know how they are getting on, what they are doing right and in which areas they could improve. Working alone can be extremely difficult and it is much easier if someone takes an interest and provides support. Employees need to understand why their job is important and how it contributes to the overall success of the firm. Personal communication should also include target setting. People usually respond well to goals, provided these are agreed between the manager and subordinate and not imposed.
However, firms often have communications problems that can undermine their performance. In many cases, these problems occur because messages are passed on in an inappropriate way. There are of course, several ways of conveying inf
A. adapt the message to suit a particular audience
B. make the content of message brief and direct
C. select the most suitable means of conveying a particular message
D. ensure that information is targeted at the appropriate group of people
Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addi
A. would be
B. prosperous
C. rich
D. old
It is essential that applicants whose first language is not English () sufficient linguistic competence to avoid any delay or difficulty in pursuing their studies.
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