Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addi
A. would be
B. prosperous
C. rich
D. old
It is essential that applicants whose first language is not English () sufficient linguistic competence to avoid any delay or difficulty in pursuing their studies.
Most young people enjoy some forms of physical activity. It may be walking, bicycling, or swimming, or in winter, skating or skiing. It may be a game of some (36) -- football, hockey, golf or tennis. It may be mountaineering.
Those who have a passion for (37) high and difficult mountains are often (38) with astonishment. Why are men and women willing to (39) cold and hardship, and to take risks on high mountains This astonishment is caused, (40) , by the difference between mountaineering and other forms of activity to (41) men give their leisure. Mountaineering is a sport and (42) a game. There are no man-made roles, (43) there are for such games as golf and football. There are, (44) rules of a different kind which it would be dangerous to (45) , but it is this freedom from man-made rules that makes mountaineering (46) to many people. Those who climb mountains are (47) to use their own met
A. luxurious
B. attractive
C. painful
D. noticeable
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