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发布时间:2023-11-05 18:16:49

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Text 3 
“There is one and only one social responsibility of business,” wrote Milton Friedman,a Nobel prize-winning economist “That is, to use its resources and engage in activities designed to increase its profits.” But even if you accept Fiedman’s premise and regard corporate social responsibility (CSR) policies as a waste of shareholders money,things may not be absolutely clear-cut.New research suggests that CSR may create monetary value for companies –at least when they are prosecuted for corruption. 
The largest firms is America and Britain together spend more than $15 billion a year on CSR , according to an estimate by EPG,a consulting firm ,This could add value to their businesses in three ways.First, consumers may take CSR spending as a “signal” that a company’s products are of high quality.Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes is helps. And third, through a more diffuse “halo
A. more effective.
B. less controversial.
C. less severe.
D. more lasting.

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Text 3 
“There is one and only one social responsibility of business,” wrote Milton Friedman,a Nobel prize-winning economist “That is, to use its resources and engage in activities designed to increase its profits.” But even if you accept Fiedman’s premise and regard corporate social responsibility (CSR) policies as a waste of shareholders money,things may not be absolutely clear-cut.New research suggests that CSR may create monetary value for companies –at least when they are prosecuted for corruption. 
The largest firms is America and Britain together spend more than $15 billion a year on CSR , according to an estimate by EPG,a consulting firm ,This could add value to their businesses in three ways.First, consumers may take CSR spending as a “signal” that a company’s products are of high quality.Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes is helps. And third, through a more diffuse “halo
A. winning trust from consumers. 
B. guarding it against malpractices.
C. protecting it from being defamed.
D. raising the quality of its products.

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Text 3 
“There is one and only one social responsibility of business,” wrote Milton Friedman,a Nobel prize-winning economist “That is, to use its resources and engage in activities designed to increase its profits.” But even if you accept Fiedman’s premise and regard corporate social responsibility (CSR) policies as a waste of shareholders money,things may not be absolutely clear-cut.New research suggests that CSR may create monetary value for companies –at least when they are prosecuted for corruption. 
The largest firms is America and Britain together spend more than $15 billion a year on CSR , according to an estimate by EPG,a consulting firm ,This could add value to their businesses in three ways.First, consumers may take CSR spending as a “signal” that a company’s products are of high quality.Second, customers may be willing to buy a company’s products as an indirect way to donate to the go
A. tolerance
B. skepticism
C. uncertainty
D. approval

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Text 4
One of the most authoritative speaking to us today is, of course, the voice of the advertisers. Its strident clamor dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the roadside billboards ’all day and flashes messages to us in coloured lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising. has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without wor
A. have a sufficiently attractive design
B. offer good value for money
C. fulfill the manufacturer's claims
D. satisfy their personal needs

[单项选择]Text 3 One pertinent question in the wake of the earthquake near Aceh and the tsunami it generated is how much notice of an approaching wave can be given to vulnerable people without the risk of crying "wolf" too often. Earthquakes themselves are unpredictable, and likely to remain so. But detecting them when they happen is a routine technology. That was not the problem in this case, which was observed by monitoring stations all over the world. Unfortunately for the forecasters, although any powerful submarine earthquake brings the risk of a dangerous tsunami, not all such earthquakes actually result in a big wave, and false alarms cost money and breed cynicism. On top of that, most "tsunamigenic" earthquakes, which are caused when the processes of plate tectonics force heavy, oceanic crustal rock below lighter, continental rock to create a deep trench at the bottom of the sea, occur in the Pacific, which is almost surrounded by such trenches. In the Indian Ocean, deep tren
A. given timely warnings.
B. set up monitoring stations.
C. detected the earthquake.
D. developed detecting technology.
[单项选择]Text 3 One of the most alarming things about the crisis in the global financial system is that the warning signs have been out there for some time, yet no one heeded them. Exactly 10 years ago, a hedge fund called Long-Term Capital Management (LTCM) failed to convince investors that it could repay its debts, thereby bringing the world to the brink of a similar "liquidity crisis" to the one we now see. Disaster was averted then only because regulators managed to put together a multi-billion-dollar bailout package. LTCM’s collapse was particularly notable because its founders had set great store by their use of statistical models designed to keep tabs on the risks inherent in their investments. Its fall should have been a wake-up call to banks and their regulatory supervisors that the models were not working as well as hoped—in particular that they were ignoring the risks of extreme events and the connections that send such events reverberating around the financial sy
A. was a predictor of today’s situation.
B. has, as a matter of fact, repeated itself.
C. resulted from investors’ ignorance of potential dangers.
D. showed the necessity of government intervention.

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