Text 3
“There is one and only one social responsibility of business,” wrote Milton Friedman,a Nobel prize-winning economist “That is, to use its resources and engage in activities designed to increase its profits.” But even if you accept Fiedman’s premise and regard corporate social responsibility (CSR) policies as a waste of shareholders money,things may not be absolutely clear-cut.New research suggests that CSR may create monetary value for companies –at least when they are prosecuted for corruption.
The largest firms is America and Britain together spend more than $15 billion a year on CSR , according to an estimate by EPG,a consulting firm ,This could add value to their businesses in three ways.First, consumers may take CSR spending as a “signal” that a company’s products are of high quality.Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes is helps. And third, through a more diffuse “halo
A. more effective.
B. less controversial.
C. less severe.
D. more lasting.
Text 3
“There is one and only one social responsibility of business,” wrote Milton Friedman,a Nobel prize-winning economist “That is, to use its resources and engage in activities designed to increase its profits.” But even if you accept Fiedman’s premise and regard corporate social responsibility (CSR) policies as a waste of shareholders money,things may not be absolutely clear-cut.New research suggests that CSR may create monetary value for companies –at least when they are prosecuted for corruption.
The largest firms is America and Britain together spend more than $15 billion a year on CSR , according to an estimate by EPG,a consulting firm ,This could add value to their businesses in three ways.First, consumers may take CSR spending as a “signal” that a company’s products are of high quality.Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes is helps. And third, through a more diffuse “halo
A. winning trust from consumers.
B. guarding it against malpractices.
C. protecting it from being defamed.
D. raising the quality of its products.
Text 3
“There is one and only one social responsibility of business,” wrote Milton Friedman,a Nobel prize-winning economist “That is, to use its resources and engage in activities designed to increase its profits.” But even if you accept Fiedman’s premise and regard corporate social responsibility (CSR) policies as a waste of shareholders money,things may not be absolutely clear-cut.New research suggests that CSR may create monetary value for companies –at least when they are prosecuted for corruption.
The largest firms is America and Britain together spend more than $15 billion a year on CSR , according to an estimate by EPG,a consulting firm ,This could add value to their businesses in three ways.First, consumers may take CSR spending as a “signal” that a company’s products are of high quality.Second, customers may be willing to buy a company’s products as an indirect way to donate to the go
A. tolerance
B. skepticism
C. uncertainty
D. approval
Text 4
One of the most authoritative speaking to us today is, of course, the voice of the advertisers. Its strident clamor dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the roadside billboards ’all day and flashes messages to us in coloured lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising. has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without wor
A. have a sufficiently attractive design
B. offer good value for money
C. fulfill the manufacturer's claims
D. satisfy their personal needs
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