W: Excuse me, what did you say you would like to do, Mr Green
M: I said I’d better go back to the hotel. I’m meeting someone this evening.
W: OK, how are you going back By bus or taxi
M: I think I’d take a taxi. Do you know where I can get one
W: Oh, just wait by the roadside. I’ll wait with you.
M: OK, thanks. Are the taxis in London all black
W: Well, some of them are. Is this your first time in London
M: Yes, it is. Do you give extra money to the taxi drivers here
W: Oh, yes. Look, here’s one. Taxi!
M: Thanks. See you tomorrow.
W:Excuse me, what did you say you would like to do, Mr Green
M: I said I’d better go hack to the hotel. I’m meeting someone this evening.
W: OK, how are you going hack By bus or taxi
M: I think I’d take a taxi. Do you know where I can get one
W: Oh, just wait by the roadside. I’ll wait with you.
M: OK, thanks. Are the taxis in London all black
W: Well, some of them are. Is this your first time in London
M: Yes, it is. Do you give extra money to the taxi drivers here
W: Oh, look. Here’s one. Taxi!
M: Thanks. See you tomorrow.
If you ask someone, they’ll say that the bank is where you can cash a cheque. But it’s more than that and we have to tell people that in our advertisements. There are several things to think a- bout. When do you start I mean at what age. That is the first problem. I think you must start very young. So we said, "Let’s introduce the name of the bank to children and they will never forget it." The next question is this: How do you attract the different age groups My partner said," Why don’t we use a gimmick for each age group Give them something for nothing—money boxes for young children, T-shirts for teenagers, gold pens for young executives. "That always works. But what do you give to your best customers That’s another question. What about leather diaries, for example
Banks are very competitive. How do you think of something new That’s always a problem. We were one of the first banks to have drive-in banks and t
M: I am leaving now. What do you want me to get
W: Pick up some chocolate anti ice cream, please.
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