更多"Credibility about messages is high,"的相关试题:
[单项选择]Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine.
Feature stories are much fewer in number and stand out clearly. Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media; and media have the ability to be much more critical than a company would like. For example, in 1982, Proctrer & Gamble faced a substantial publicity problem over the meaning of its 123-year-old compan
A. having attentiveness
B. having no time costs
C. having high credibility
D. having high profitability
[填空题]Because high-income consumers are selective, they only buy expensive things.
[填空题]Because of the high cost of private country clubs, many American families join their neighbors in building a community or______.
[填空题]Educators are seriously concerned about the high rate of dropouts among the doctor of philosophy candidates and the consequent loss of (36) to a nation in need of Ph. Ds. Some have placed the dropouts loss as high as 50 percent. The (37) of the loss was, however, largely a matter of expert (38) . Last week a well-rounded study was published. It was based on 22000 questionnaires sent to (39) graduate students who were (40) in 24 universities and it seemed to show many past fears to be (41)
The dropouts rate was found to be 31 per cent, and in most cases the dropouts, while not completing the Ph. D. requirement, went on to productive work. They are not only doing well (42) , but, according to the report, are not far below the income levels of those who went on to complete their doctorates.
Lack of motivation was the (43) reason for dropping out. Most dropouts went as far in their doctoral
