[单项选择]Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine.
Feature stories are much fewer in number and stand out clearly. Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media; and media have the ability to be much more critical than a company would like. For example, in 1982, Proctrer & Gamble faced a substantial publicity problem over the meaning of its 123-year-old compan
A. having attentiveness
B. having no time costs
C. having high credibility
D. having high profitability

[单项选择]Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine.
Feature stories are much fewer in number and stand out clearly. Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media; and media have the ability to be much more critical than a company would like. For example, in 1982, Proctrer & Gamble faced a substantial publicity problem over the meaning of its 123-year-old compan
A. they reach a larger audience than ads do
B. they are more objective
C. they appear in independent media
D. they are much more in number and stand out clearly

[单项选择]Because of high inflation, the economist predicted at a news conference yesterday that interest rates ______ by 1.5 percent during the next year
A. has fluctuated
B. has been fluctuated
C. will fluctuate
D. is being fluctuate

[单项选择]
What is Canon Digital PowerShot S230 camera’s size
A. Similar to a credit card.
B. Similar to a necklace.
C. Similar to a cigarette box.
D. Similar to a dressing case.

[单项选择]Questions 17～20 are based on a report about high style cameras. You now have 20 seconds to read Questions 17～20.What is Canon Digital PowerShot S230 camera’s size
A. Similar to a credit card.
B. Similar to a necklace.
C. Similar to a cigarette box.
D. Similar to a dressing case.

[填空题]Because high-income consumers are selective, they only buy expensive things.