| What do consumers really want That’s a
question market researchers would love to answer. But since people don’t always
say what they think, marketers would need direct access to consumers’ thoughts
to get the truth. Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn A. Reading the Mind of the Market B. Controlling the Consumers’ Preferences C. Improving the Styles of Advertising D. Finding Out the Way to Predict [单项选择]"You really weren’t very nice to her." "Well, she __________ it!"
A. knew B. deserved C. got D. caused [单项选择]
M: Your red and white skirt looks nice! A. Red and green. B. Red and white. C. Blue. D. Light blue. [单项选择]Woman: Did you really work all of these problems without any help from the book
Man: Well, most of them anyway. Question: What does the man imply（）。 A. Most of the problems were in the book. B. He did need help on a few problems. C. There’s more than one way to do the problem. D. There were really too many problems to do: [单项选择]
M: Are you really leaving for Hawaii, Mary A. The man wants to meet Tom in Hawaii. B. Tom is going to Hawaii C. The man is leaving for Hawaii. D. The woman is leaving for Hawaii to meet Tom. [单项选择]
M: I’ ll take this suit. It fits me really well. And I like the shirt and the tie, too. A. Husband and wife. B. Boss and secretary. C. Salesperson and customer. D. Designer and model. [单项选择]
M: I really like this black necktie. A. Gold. B. Blue. C. Brown. D. Black. 我来回答: 提交
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