To understand the marketing concept, it
is only necessary to understand the difference between marketing and selling.
Not too many years ago, most industries concentrated primarily on the efficient
production of goods, and then relied on "Persuasive salesmanship" to move as
much of these goods as possible. Such production and selling focuses on the
needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins
with first analyzing the preferences and demands of consumers and then producing
goods that will satisfy them. This eye on the consumer approach is known as the
marketing concept, which simply means that instead of trying to sell whatever is
easiest to produce or buy for resale, the makers and dealers first try to find
out what the consumer
A. the efficient production of goods
B. a perfect command of salesmanship
C. a basic command of the marketing concept
D. the conversion of goods into money
[填空题]This passage outlines five strategies for making parents wise consumers.
[单项选择] Passage One
After flexing its mechanical arm and
finding some puzzling chemistry in a patch of Martian soil,the robotic rover
Spirit began investigating the composition of a rock named Adirondack yesterday
with two science instruments and a microscopic camera.
Following
programmed instructions from flight controllers, the six-wheel rover made
several short turns and moved forward about six feet. It stopped within inches
of the pyramid-shaped rock, about the size of a football. It was the vehicle’s
second maneuver on the Martian surface since landing there on Jan. 3.
Scientists at the Jet Propulsion Laboratory in Pasadena, Calif., said they
did not expect results of the first rock examination until early today. But they
were already both pleased and puzzled over the soil test results.
"We’re starting to put together a picture of
A. Two. They are the mechanical arm and the microscopic camera.
B. Three. They are the two science instruments and a microscopic camera.
C. Four. They are the two science instruments, a microscopic camera and the flight controller.
D. Five. They are the two science instruments, the two flight controllers and a microscopic camera and the flight controller.
[单项选择]
Passage 1
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on ~’persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to fred out what the consumer wants to buy and then go about making it according to consumer demand.
This concept doe
A. the efficient production of goods
B. a perfect command of salesmanship
C. a basic command of the marketing concept
D. the conversion of goods into money
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