Coca-Cola, which sold 10 billion cases of soft drinks in 1992, now finds itself asking, where will sales of the next 10 billion cases come from The answer lies overseas, where income levels and appetites for Western products are at an all-time high. Often, the company that gets into a foreign market earliest dominates that country’s market. Coke patriarch Robert Woodruff realized this and unleashed a brilliant ploy to make Coke the early bird in many of the major foreign markets. At the height of World War Ⅱ. Woodruff proclaimed, "Wherever American boys were fighting, they’d be able to get a Coke. " By the time Pepsi tried to make its first international pitch in the 1950s, Coke had established its brand name along with a powerful distribution network. During the last 40 years, many new markets have emerged. In order to tap into these opportunities, both Coke and Pepsi have attempted to find ways to cut through the red tape that thwarts their efforts to cond
A. offering soft drinks for a limited time at specially reduced prices
B. being the first country to enter a foreign market
C. designing a bottle and lebel to create a high-class image
D. staging an advertising blitz including commercials tailored to the local market
The Americans are eating food which is far too sweet. That people load up with more sugar than ever is unquestionable—156 pounds of added sugars per person last year, up from 144 pounds in 1994, which in turn was up from 127 pounds in 1986. The average American now consumes more than 20 teaspoons of added sugars a day, twice the amount recommended by health experts worldwide. In the frenzy to cut back on fats, people have turned to sugar with a vengeance as a feel-good food. The consumption of fructose alone has risen tenfold since 1975. By squeezing out more nutritious foods like fruits, vegetables, whole grains and low-fat dairy products that can help to prevent disease, a high-sugar diet might be making an important contribution to such problems as osteoporosis, cancer, high blood pressure, diabetes, heart disease and, of course, tooth decay. And by contributing so many easy-to-consume empty calories to our daily diets, added sugars are Undoubtedly a major factor in the
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