[简答题]What is Mr. Schultz’s "personal crusade" What made him so devoted to it

[单项选择]

The Difference between Man and Computer

What makes people different from computer programs What is the missing element that our theories don’t yet (51) for The answer is simple: People read newspaper stories for a reason: to learn more about (52) they are interested in. Computers, on the other hand, don’t. In fact, computers don’t (53) have interests; there is nothing in particular that they are trying to find out when they read. If a computer (54) is to be a model of story understanding, it should also read for a "purpose".
Of course, people have several goals that do not make (55) to attribute to computers. One might read a restaurant guide (56) order to satisfy hunger or entertainment goals, or to (57) a good place to go for a business lunch. Computers do not get hungry, and computers do not have business lunches.
However, these physiological
A. express
B. explain
C. account
D. count

[单项选择]What are the man’s hobbiesWhat is the speaker’s main topic
A. Training for a professional athlete.
B. His physical training.
C. How to do cross-country running.
D. How to do mountain climbing.

[单项选择]What’s the man’s attitude towards what’s happening
A. He’s unwilling to wait in line.
B. He’s satisfied with the purchase.
C. It’s worthwhile to queue for tickets.
D. He’s impatient with the ticket sellers.

[单项选择]What’s the goal of the experiments taken at the Mayo Clinic（　）.
A. To make sure what type of person loses weight more easily.
B. To know what the best way of losing weight is.
C. To help people regain confidence through exercise.
D. To find out why some people gain more weight than others.

[单项选择]What do consumers really want That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires." The group’s findings, though still preliminary, could radically change how firms develop and market new products.<
A. Because they don’t believe the surveys done by the marketers can lead to the truth.
B. Because they are asked by the marketers to find a direct way to read the consumers’ thoughts.
C. Because they want to find out how the ads influence people’s brain activity and emotional responses etc.
D. Because they expect that their experiments can basically alter the marketing strategies of products.