Shoppers choose hybrid cars, "green" washing-up liquid and energy-saving devices over cheaper but dirtier alternatives partly to improve their social status, according to a new study published today.
Bram Van den Bergh of Rotterdam School of Management, one of the study’s authors, said: "Driving a luxurious non-green car, like a Hummer, communicates one’s wealth, but also suggests that the buyer is a selfish and uncaring individual who is concerned primarily about his own comfort rather than the welfare of society. Driving a hybrid, like a Prius, not only displays one’s wealth as it costs many thousands of dollars more than a conventional but highly fuel-efficient car, but also signals the owner cares about others and the environment."
Adam Corner, a research associate at Cardiff University and expert on the psychology of communicating climate change, said soci
A. People behave largely in order to enhance their public image.
B. Voting is an efficient way to change people’s social status.
C. Conspicuous consumption is unsurprisingly pursued and done.
D. Environmental participation can be promoted in a critical way.
Shoppers choose hybrid cars, "green" washing-up liquid and energy-saving devices over cheaper but dirtier alternatives partly to improve their social status, according to a new study published today.
Bram Van den Bergh of Rotterdam School of Management, one of the study’s authors, said: "Driving a luxurious non-green car, like a Hummer, communicates one’s wealth, but also suggests that the buyer is a selfish and uncaring individual who is concerned primarily about his own comfort rather than the welfare of society. Driving a hybrid, like a Prius, not only displays one’s wealth as it costs many thousands of dollars more than a conventional but highly fuel-efficient car, but also signals the owner cares about others and the environment."
Adam Corner, a research associate at Cardiff University and expert on the psychology of communicating climate change, said soci
A. regard price as nothing much
B. are more environment-conscious
C. show off with expensive luxuries
D. are more concerned with publicity
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