Shoppers choose hybrid cars, "green" washing-up liquid and energy-saving devices over cheaper but dirtier alternatives partly to improve their social status, according to a new study published today.
Bram Van den Bergh of Rotterdam School of Management, one of the study’s authors, said: "Driving a luxurious non-green car, like a Hummer, communicates one’s wealth, but also suggests that the buyer is a selfish and uncaring individual who is concerned primarily about his own comfort rather than the welfare of society. Driving a hybrid, like a Prius, not only displays one’s wealth as it costs many thousands of dollars more than a conventional but highly fuel-efficient car, but also signals the owner cares about others and the environment."
Adam Corner, a research associate at Cardiff University and expert on the psychology of communicating climate change, said soci
A. regard price as nothing much
B. are more environment-conscious
C. show off with expensive luxuries
D. are more concerned with publicity
Shoppers choose hybrid cars, "green" washing-up liquid and energy-saving devices over cheaper but dirtier alternatives partly to improve their social status, according to a new study published today.
Bram Van den Bergh of Rotterdam School of Management, one of the study’s authors, said: "Driving a luxurious non-green car, like a Hummer, communicates one’s wealth, but also suggests that the buyer is a selfish and uncaring individual who is concerned primarily about his own comfort rather than the welfare of society. Driving a hybrid, like a Prius, not only displays one’s wealth as it costs many thousands of dollars more than a conventional but highly fuel-efficient car, but also signals the owner cares about others and the environment."
Adam Corner, a research associate at Cardiff University and expert on the psychology of communicating climate change, said soci
A. wealth
B. status
C. success
D. character
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