[单项选择]To gain the confidence of the public, companies need to tell them about the plans and activities. And there are many ways to do so. A very effective one is through speeches by officials of the company before the local chamber of commerce and various clubs. The speeches are usually reported in the newspapers and are often reprinted for distribution to government officials, educators, journalists, and others who might be interested in the company’s views. Printed pamphlets and booklets also help inform the public about a company. Motion-picture films are often used to show people something about a company.
Besides using their own public relations staffs, many companies hire independent public relations firms, which work for several clients at once. Specially trained outsiders often see trends or problems that people inside a company might miss because they are too close to the situation.
Why do the companies need to tell the public about the plans and activities
A. To earn some money.
B. To help the company to reveal it.
C. To gain the public’s confidence.
D. To have confidence in the company.

[单项选择]To gain the confidence of the public, companies need to tell them about the plans and activities. And there are many ways to do so. A very effective one is through speeches by officials of the company before the local chamber of commerce and various clubs. The speeches are usually reported in the newspapers and are often reprinted for distribution to government officials, educators, journalists, and others who might be interested in the company’s views. Printed pamphlets and booklets also help inform the public about a company. Motion-picture films are often used to show people something about a company.
Besides using their own public relations staffs, many companies hire independent public relations firms, which work for several clients at once. Specially trained outsiders often see trends or problems that people inside a company might miss because they are too close to the situation.
Which of the following statements is true
A. Speeches about a company by its officials are concerned with the plans and activities of the company.
B. Speeches are reported in newspapers and reprinted only for government officials.
C. Speeches are only made before the chamber of commerce.
D. Speeches made by its officials are more effective than those made by others in the company.

[填空题]What’s another key to gain confidence in public speaking ______________________________thoroughly.

[填空题]As the students gain confidence in themselves, they are less (like)（）to cheat.

[单项选择]Once you gain confidence in yourself, you can judge truth and error with your own mind.（）
A. 你万一获得了自信心，就能用自己的心去判断正确和错误。
B. 一旦你获得了自信心，你就能用自己的大脑去评价真理和错误。
C. 一旦你有了自信心，就能用自己的心灵去审判正确和错误。
D. 你一旦对自己有了信心，就能用自己的头脑去判断真理和谬误。

[填空题]If they gain confidence in themselves, __________________(学生就不大可能在考试中作弊).

[填空题]What are insurance companies Insurance companies are the businesses ______.

[简答题]Those who gain fame most often gain it as a result of possessing a single talent or skill: singing, dancing, painting, or writing, etc. The successful performer develops a style that it marketed aggressively and gains some popularity, and it is this popularity that usually convinces the performer to continue performing in the same style, since that is what the public seems to want and to enjoy. But in time, the performer becomes bored singing the same songs in the same way year after year, or the painter becomes bored painting similar scenes or portraits, or the actor is tired of playing the same character repeatedly. The demand of the public holds the artist hostage to his or her own style, success, fame. If the artist attempts to change his or her style of writing or dancing or singing, etc; the audience may turn away and look to confer fleeting fickle fame on another and then, in time, on another, and so on and so on.

[填空题]Brain gain or brain drain

[填空题]
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
(46) Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually placed outside themarketing department, perhaps as a staff department or outside consulting firm reporting to tip management. This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. (47) Although the basic purpose of public relations is to provide positive influence on the public image, this influence generally may be less than that provided by the other components of the public image mix.
(48) Publicity on the other hand should not be divorced from the marketing department, as