[单项选择]Passage Three

Forget Harry Potter. No matter that the film about this schoolboy with magic powers broke all box-office records on its opening weekend, taking $94 m in the United States and $23 m in Britain, the truly momentous phenomenon in the film industry is not a pre-pubescent wizard but a humble circular piece of plastic: the digital versatile disc (DVD). Next year, for the first time, sales of movies in DVD format are forecast to outsell those on video cassette in America, reaching a total of $9.5 billion, according to Morgan Stanley, an investment bank. Already, 80% of American households have DVD players. With a DVD recorder now in the shops as well, something that can record from the TV as well as play the discs, Christmas sales are expected to be strong. A technology considered a flop when it was launched in 1997 is now the basis A. pose great threat to film industry B. help to reduce the risk involved in making movies C. reduce the revenues of films D. continue to boom for decades 查看答案 更多"Passage Three Forget Harr"的相关试题: [单项选择]Passage Three Forget Harry Potter. No matter that the film about this schoolboy with magic powers broke all box-office records on its opening weekend, taking $94 m in the United States and $23 m in Britain, the truly momentous phenomenon in the film industry is not a pre-pubescent wizard but a humble circular piece of plastic: the digital versatile disc (DVD). Next year, for the first time, sales of movies in DVD format are forecast to outsell those on video cassette in America, reaching a total of $9.5 billion, according to Morgan Stanley, an investment bank. Already, 80% of American households have DVD players. With a DVD recorder now in the shops as well, something that can record from the TV as well as play the discs, Christmas sales are expected to be strong. A technology considered a flop when it was launched in 1997 is now the basis A. will sell better than those on video cassette B. can’t compete with those on video cassette C. will face a tough market D. will become good Christmas gifts 查看答案 [单项选择]Passage Three Forget what Virginia Woolf said about What a writer needs-a room of one’s own. The writer she had in mind wasn’t at work on a novel in cyberspace, one with multiple hypertexts, animated graphics and downloads of trancey, chiming music. For that you also need graphic interfaces, ReslPlayer and maybe even a computer laboratory at Brown University. That was where Mark Amerika—his legally adopted name; don’t ask him about his birth name-composed much of his novel Grammatron. But Grammatron isn’t just a story. It’s an online narrative (grammatron. com) that uses the capabilities of cyberspace to tie the conventional story line into complicated knots. In the four years it took to produce—it was completed in 1997—each new advance in computer software became another potential story device. "I became sort of dependent on the industry", jok A. differences between conventional and modern novels B. how Mark Amerika composed his novel Grammatron C. common features of all modern electronic novels D. why Mark Amerika took on a new way of writing 查看答案 [单项选择]Passage Three Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options—even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "The pendulum needs to swing back" on school-based marketing, said Dunn. Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the A. the fiercest competition at high schools B. thought to have ill impact on students C. competing with commercials on campus D. brought into disrepute by Coke and Pepsi 查看答案 [单项选择]Passage Three Three years ago, researchers announced the discovery of human genes that were capable of turning ordinary cells into malignant ones. The news met with some skepticism. Experts asked how a single gene could cause such a dramatic change. Why does cancer take years or even decades to develop if it is caused by such a simple and direct process In last week’s issue of the, three research teams answered those questions by setting forth a new model for understanding the role of oncogenes in cancer. Each group found that it does in fact take more than a single gene to produce cancer in normal cells. Teams at M. I. T and Cold Spring Harbor Laboratory on Long Island, N. Y. , reported that they could induce cancer in normal rat cells only by inserting at least two types of oncogene into the cells. 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