Forget football. At many high schools,
the fiercest competition is between Coke and Pepsi over exclusive "pouring
rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola
Americas, called a timeout: Coke’s machines will now also stock water, juice,
and other healthful options—even rival brands and their facades will feature
school scenes and other "noncommercial graphics" instead of Coke’s vivid red
logo. "The pendulum needs to swing back" on school-based marketing, said
Dunn. Coke’s about-face—particularly the call to end the
exclusive deals that bottlers make with school districts—comes amid rising
concern over kids’ health. American children are growing ever more obese and
developing weight-related diseases usually found in adults. While inactivity and
huge helpings factor heavily, a recent study in the A. the fiercest competition at high schools B. thought to have ill impact on students C. competing with commercials on campus D. brought into disrepute by Coke and Pepsi
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[单项选择] Passage Three
Forget football. At many high schools,
the fiercest competition is between Coke and Pepsi over exclusive "pouring
rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola
Americas, called a timeout: Coke’s machines will now also stock water, juice,
and other healthful options—even rival brands and their facades will feature
school scenes and other "noncommercial graphics" instead of Coke’s vivid red
logo. "The pendulum needs to swing back" on school-based marketing, said
Dunn. Coke’s about-face—particularly the call to end the
exclusive deals that bottlers make with school districts—comes amid rising
concern over kids’ health. American children are growing ever more obese and
developing weight-related diseases usually found in adults. While inactivity and
huge helpings factor heavily, a recent study in the A. defend its red logo on a still larger scale B. agree m negotiate with Pepsi over new terms C. modify its sales engineering at high schools D. give up its exclusive "pouring rights" on campus
[单项选择] Passage Three
Many visitors finds the fast pace at
which American people move very troubling. One’s first impression is likely to
be that everyone is in a rush. City people always appear to be hurrying to get
where they are going and are very impatient if they are delayed even for a short
moment. At first, this may seem unfriendly to you. People will
push past you as they walk along the street. You will miss smiles, brief
conversations with people as you shop or dine away from home. Do not think that
because Americans are in such a hurry they are unfriendly. Often, life is much
slower outside the big cities, as is true in other countries as well.
Americans who live in cities often think that everyone is equally in a
hurry to get things done; just as city people do in Tokyo, Singapore or Paris,
for example. But When they discover that yo A. America is a highly developed country B. Americans are impatient and unfriendly people C. the fast pace in American life often causes much trouble D. American city people seem to be always in a rush
[单项选择]Passage Three
Many are aware of the tremendous waste of energy in our environment, but fail to take advantage of straightforward opportunities to conserve that energy. For example, everyone knows that lights should be switched off when no one is in an office. Similarly, when employees are not using a meeting room, there is no need to regulate temperature.
Fortunately, one need not rely on human intervention to conserve energy. With the help of smart sensing and network technology, energy conservation processes such as turning off lights and adjusting temperature can be readily automated. Ultimately, this technology will enable consumers and plant managers to better identify wasteful energy use and institute procedures that lead to smarter and more efficient homes, buildings and industrial plants.
Until now, wires and cables for power and connectivity have limited the widespread adoption of sensor (传感器) networks by making them difficult and expensive to install and mainta A. the reduction of great energy waste in the environment B. the grasping of straightforward opportunities available C. acts like turning off lights when no one is in the room D. the adoption of smart sensing and network technology
[单项选择] Passage Three
Forget what Virginia Woolf said about
What a writer needs-a room of one’s own. The writer she had in mind wasn’t at
work on a novel in cyberspace, one with multiple hypertexts, animated graphics
and downloads of trancey, chiming music. For that you also need graphic
interfaces, ReslPlayer and maybe even a computer laboratory at Brown University.
That was where Mark Amerika—his legally adopted name; don’t ask him about his
birth name-composed much of his novel Grammatron. But Grammatron isn’t just a
story. It’s an online narrative (grammatron. com) that uses the capabilities of
cyberspace to tie the conventional story line into complicated knots. In the
four years it took to produce—it was completed in 1997—each new advance in
computer software became another potential story device. "I became sort of
dependent on the industry", jok A. he could not help but set his Grammatron and others in Industrial Revolution B. conventional writers had been increasingly challenged by high technology C. much of his Grammatron had proved to be cybernetic dependent D. he couldn’t care less about new advance in computer software
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