{{B}}Competitive Advertising Strategy{{/B}} In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets. The 更多"· Read the article below about adv"的相关试题: [单项选择] · Read the article below about advertising Strategy. · Are sentences 16-22 on the opposite page ’Right’ or ’Wrong’ If there is not enough information to answer ’Right’ or ’Wrong’, choose ’Doesn’t Say’. · For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.
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