[单项选择]
· Read the article below about teams and management and the questions on the opposite page.
· For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.

{{B}} Creative teams and management{{/B}} When Colgate launched its then revolutionary Colgate Gum Protection toothpaste in 1990, company executives were confident they had a hit on their hands. The toothpaste incorporated a groundbreaking antibacterial technology they thought was the biggest innovation since fluoride. But in the mouths after the toothpaste’s six-country rollout, the product’s market share reached a meager 1% -- one fifth of the company’s projections. What went wrong A new round of market research found that the original launch strategy mural the "breakthrough" message, the ads positioned the A. They direct and guide the team through the production process. B. They set up regulations to be followed by the team. C. They urge the whole company to be engaged in the project. D. They have the right to reallocate funds and personnel of the company. 查看答案 更多"· Read the article below about team"的相关试题: [单项选择] · Read the article below about teams and management and the questions on the opposite page. · For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. {{B}} Creative teams and management{{/B}} When Colgate launched its then revolutionary Colgate Gum Protection toothpaste in 1990, company executives were confident they had a hit on their hands. The toothpaste incorporated a groundbreaking antibacterial technology they thought was the biggest innovation since fluoride. But in the mouths after the toothpaste’s six-country rollout, the product’s market share reached a meager 1% -- one fifth of the company’s projections. What went wrong A new round of market research found that the original launch strategy mural the "breakthrough" message, the ads positioned the A. The results ran contrary to the company’s expectation. B. It achieved a great success. C. It took a great portion of market share. D. The new technology was not popular among customers. 查看答案 [填空题] · Read the article below about knowledge management. · Choose the best sentence from the opposite page to fill each of the gaps. · For each gap 8-12, mark one letter (A-G) on your Answer Sheet. · Do not use any letter more than once. {{B}}Knowledge as a Strategic Resource{{/B}} While having unique access to valuable resources is one way to create competitive advantage, in some cases either this may not be possible or competitor , may imitate or develop substitutes for those resources. Companies having superior knowledge, however, are able to coordinate and combine their traditional resources and capabilities in new and distinctive ways, providing more value for their customers than can their competitors. That is, by having superior intellectual resources, an organization can understand how to exploit and develop their traditional resources better than competitors, even if some or all of those trad 查看答案 [填空题] ·Read the article below about management teams in making decisions. ·Choose the best sentence from the opposite page to fill each of the gaps. ·For each gap 8-12，mark one letter(A-G). ·Do not use any letter more than once. How Management Teams Can Have a Good Fight Top managers often find it very difficult to manage conflict. They know that conflict over issues is natural and even necessary. Reasonable people，making decisions under conditions of uncertainty，are likely to have honest disagreements over the best path for their company’s future. Management teams whose members challenge one another’s thinking develop a more complete understanding of the choices, cerate a richer range of options. Ultimately they are able to make the kinds of effective decisions necessary in today’s competitive environments. But, unfortunately, healthy conflict can quickly turn unproductive. A comment meant as a s 查看答案 [单项选择] · Read the article below about how to read annual report and the questions on the opposite page. · For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. {{B}} How to read annual reports{{/B}} First, turn back to the report of the certified public accountant. This third-party auditor will tell you fight off the bat if Galaxy’s report conforms with "generally accepted accounting principles". Then go to the footnotes. Check to see whether earnings are up or down. The footnotes often tell the whole story. Then turn to the letter from the chairman, Usually addressed "to our shareholders," it’s up front -- and should be in more ways than one. The chairman’s tone reflects the personality, the well- being of the company. 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