{{B}}
Creative teams and
management{{/B}} When Colgate launched its then revolutionary Colgate Gum Protection toothpaste in 1990, company executives were confident they had a hit on their hands. The toothpaste incorporated a groundbreaking antibacterial technology they thought was the biggest innovation since fluoride. But in the mouths after the toothpaste’s six-country rollout, the product’s market share reached a meager 1% -- one fifth of the company’s projections. What went wrong A new round of market research found that the original launch strategy mural the "breakthrough" message, the ads positioned the A. The results ran contrary to the company’s expectation. B. It achieved a great success. C. It took a great portion of market share. D. The new technology was not popular among customers. 更多"· Read the article below about team"的相关试题: [单项选择] · Read the article below about teams and management and the questions on the opposite page. · For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.
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