[单项选择] The brand (商标) name puts a face on every company. Names like McDonald’’s, GM, Apple, Intel, and a large number of others have long become very popular. They’’ve also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits. Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (压韵)and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name s
A. People prefer strange brand names to ordinary ones.
B. Customers are interested in emotional brand names.
C. Brand names advertised in pictures are easy to make.
D. A brand name has little to do with a company’s profits.

[单项选择] The brand (商标) name puts a face on every company. Names like McDonald’’s, GM, Apple, Intel, and a large number of others have long become very popular. They’’ve also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits. Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (压韵)and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name s
A. To show that a good brand name is significant for a company.
B. To tell readers that they are important and popular terms.
C. To introduce some well-known brand names to readers.
D. To explain why those companies are successful.

[填空题]If your face and name are anywhere on the web, you may be recognized whenever you walk the streets—not just by cops but by any geek with a computer. That seems to be the conclusion from some new research on the limits of privacy.
For suspected miscreants, and people chasing them, face-recognition technology is old hat. Brazil, preparing for the soccer World Cup in 2014, is already trying out pairs of glasses with mini-cameras attached; policemen wearing them could snap images of faces, easy to compare with databases of criminals. More authoritarian states love such methods: photos are taken at checkpoints, and images checked against recent participants in protests.
(41) A study which is to be unveiled on August 4th at Black Hat, a security conference in Las Vegas, suggests that day is close. Its authors, Alessandro Acquisti, Ralph Gross and Fred Stutzman, all at America’s Carnegie Mellon University, ran several experiments that show how three converging technologies

[名词解释]商标