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PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how can it really help impact the growth of your small business In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.
Most small business owners think that public relations is too time-consuming of an effort. (8) It is just a matter of prioritizing your goals and leveraging the resources that you do have to take advantage of what is an invaluable marketing tactic. Here are a few tips to get you started in the right direction:
1. Create several creative story pitches. The way to get into the hearts and minds of the media is through a great story pitch. (9) Not only that, but editors may classify you as that annoying self-promoter that won’t stop pitching their product line, and then refer y

[填空题]
What is the true purpose of public relations and how can it really help impact the growth of your small business In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.
Most small business owners think that public relations is too time-consuming of an effort. (8) It is just a matter of prioritizing your goals and leveraging the resources that you do have to take advantage of what is an invaluable marketing tactic. Here are a few tips to get you started in the right direction:
1. Create several creative story pitches. The way to get into the hearts and minds of the media is through a great story pitch. (9) Not only that, but editors may classify you as that annoying self-promoter that won’t stop pitching their product line, and then refer y

[填空题]The first step in the customer-driven marketing process is to understand what company needs you.

[单项选择]What is the essence of strategy in Dell
A. Bring value through a unique and top-class supply chain.
B. Bring value through close relationship with customers and great support.
C. Direct communication.

[简答题]WHAT IS THE RESPONSIBILITY OF MARKETING DEPARTMENT · BRAND DEVELOPMENT · DECISIONS ABOUT PRODUCT PRICING · PUBLIC AWARENESS OF COMPANY VALUES B. WHAT ARE THE DIFFERENCES BETWEEN COMMON STOCK AND PREFERRED STOCK · COMMON STOCKHOLDERS ARE THE VOTING OWNERS OF A CORPORATION. · COMMON STOCK DOES NOT GUARANTEE THE OWNER A SPECIFIC RATE OF RETURN. · PREFERRED STOCK USUALLY GETS PREFERENCE IN THE DISTRIBUTION OF THE COMPANY’S EARNINGS C. WHAT IS IMPORTANT WHEN DEALING WITH COMPETITION · PRICING POLICIES · ATTRACTIVE PACKAGING · ADVERTISING STRATEGIES

[简答题]What is the difference between sales and marketing

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What is the marketing concept discussed in the passage

[单项选择]What change has been made in the marketing arrangement
A. A new consultancy has been contracted.
B. A new director has been appointed.
C. The present department has been expanded.

[单项选择]What was Britain’s strategy during its war with France（　）.
A. Maintaining its superior sea skills and technology.
B. Planning an immediate attack.
C. Keeping a three-to-two advantage over France.
D. Fighting a defensive war.

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On the other hand, what does marketing focus on

[多项选择]WHAT ARE THE RESPONSIBILITIES OF THE PR DEPARTMENT
· RESEARCH INTO THE PUBLIC’S NEEDS
· COMMUNICATION WITH THE PRESS
· DEVELOPMENT OF THE COMPANY’S REPUTATION
B. WHAT IS IMPORTANT WHEN RECRUITING STAFF
· PAST WORKING EXPERIENCES
· QUALIFICATIONS
· EDUCATIONAL BACKGROUND
C. WHAT ARE THE RESPONSIBILITIES FOR THE EXPORT MANAGER
· CONCERNED WITH THE PRODUCTION OF GOODS FOR EXPORT
· RESPONSIBLE FOR DEALING WITH CUSTOMERS SALESMEN AGENTS AND DISTR IBUTORS

[单项选择]What’s the purpose of the president’s new strategy（）
A. It aims to exert impact on international organization.
B. It aims to reduce the impact of transnational organized crime and its influence on U. S.
C. It aims to keep the United States safe from the threat of terrorism.
D. It aims to maintain international peace and security.

[填空题]What can the Ladder Information Company Limited provide the employee A good salary and ______.

[单项选择]Focus on what you do best. This age-old strategy has worked well for RealNetworks, Microsoft’s main competitor in multimedia software for the Internet. Now, the smaller Seattle-based firm is trying a novel way to contain the software giant. On October 29th, it released the underlying recipe, or source-code, of its RealPlayer software and will soon do the same for its other programs — giving away a big chunk of its intellectual property.
This may sound like a desperate echo of 1998, when Netscape, struggling in Microsoft’s choke holding, published the source-code of its web browser (an initiative that yielded few real results until this June, when the first serious new version of the open-source browser, Mozilla, was released). Yet RealNetworks is not playing defense. It is trying to encourage the creation of a common multimedia software structure for every kind of file format and device, thus defeating Microsoft’s ambitions in this promising market.
The firm hopes that ot
A. RealNetworks makes profit through clever licensing terms.
B. RealNetworks intends to cooperate with Netscape to compete against Microsoft.
C. Microsoft completely beat Netscape in marketing competition.
D. Microsoft has developed a new program superior to that of RealNetworks.