[单项选择]Enjoying Your career
’My business is my hobby,’ someone tells you. ’I wish I could make a living from my hobby,’ you may think. ’It sounds ideal.’
Yet according to Sue Cole, a management expert, there can be both advantages and disadvantages for those who combine their hobby with their career. ’There’s a real possibility that your hobby becomes less attractive when it’s your job. But also quite a few people who make their hobby their career become too enthusiastic and forget about the basic principles of business,’ she says. ’For example, someone may think: "I love cooking. There aren’t enough restaurants in this area. I’ll start one up." And they go ahead without establishing how many customers they’ll need each day or what income they’ll require to cover costs. That can be a recipe for disaster.’
Richard Campbell, however, has made a success of it. A keen amateur singer with a passion for travel, he first became involved in organising musical tours as a universi
A. They don’t learn enough about the competition.
B. They don’t research how to attract customers.
C. They don’t know what turnover levels they nee