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Had enough elevator music
Make way for elevator advertising; and, for that matter, advertising in mall
food courts, offices, hotel lobbies and at grocery store checkout
counters:
A growing number of marketers are using digital
technology to push their advertising messages on high-definition video screens
in venues where consumers gather.
One pundit has dubbed the
growing business of reaching consumers when they’re outside of the home as the
"outernet". These advertising networks typically blend commercial messages with
news, sports, and weather feeds supplied by major media companies.
The flurry of out-of-home advertising is spreading to convenience stores,
grocery store checkout counters and elevators in office buildings.
The outernet industry is pitching itself to advertisers that are
frustrated with the high cost of traditional media and the never-ending search
for advertising outlets th
A. It refers to such outdoor advertising as elevator advertising and billboards.
B. It is now less expensive and time-consuming than the traditional media.
C. It benefits a lot from technology advances.
D. It will become more and more popular as an advertising outlet.