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Had enough elevator music
Make way for elevator advertising; and, for that matter, advertising in mall
food courts, offices, hotel lobbies and at grocery store checkout
counters:
A growing number of marketers are using digital
technology to push their advertising messages on high-definition video screens
in venues where consumers gather.
One pundit has dubbed the
growing business of reaching consumers when they’re outside of the home as the
"outernet". These advertising networks typically blend commercial messages with
news, sports, and weather feeds supplied by major media companies.
The flurry of out-of-home advertising is spreading to convenience stores,
grocery store checkout counters and elevators in office buildings.
The outernet industry is pitching itself to advertisers that are
frustrated with the high cost of traditional media and the never-ending search
for advertising outlets th
A. Digital technology is being used to push advertising messages on high-definition video screens.
B. Thanks to new technologies, advertisers have easier access to potential consumers.
C. Wireless technology ran push advertising anywhere one wants.
D. Technology advances may cut the cost of installing screens.