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Considerations in Choosing Media

It obviously doesn’t pay for a local, one-unit department store to advertise on national television. Likewise, it usually is not practical for a neighbourhood variety store to advertise in a large metropolitan newspaper. In deciding which media to use, advertisers must consider these questions.
1. Does the advertising medium cover the market
2. What is the cost per reader or listener in the market
American businesses spend about $ 30 billion per year for advertising of all types. This large advertising industry offers a wide variety of jobs for college graduates, including such positions as advertising managers, layout specialists, artists, copywriters, account executives, media directors, and sales specialists.
Advertising firms have been more effective in answering these questions than many business owners have been. For instance newspapers raise their advertising rates wh

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Considerations in Choosing Media

It obviously doesn’t pay for a local, one-unit department store to advertise on national television. Likewise, it usually is not practical for a neighbourhood variety store to advertise in a large metropolitan newspaper. In deciding which media to use, advertisers must consider these questions.
1. Does the advertising medium cover the market
2. What is the cost per reader or listener in the market
American businesses spend about $ 30 billion per year for advertising of all types. This large advertising industry offers a wide variety of jobs for college graduates, including such positions as advertising managers, layout specialists, artists, copywriters, account executives, media directors, and sales specialists.
Advertising firms have been more effective in answering these questions than many business owners have been. For instance newspapers raise their advertising rates wh

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A．At
B．into
C．choosing
D．to handle

(At) school Li Ming ran (into) many problems, such as (choosing) classes and (to handle) his time.

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Passage 2

Obviously television has both advantages and disadvantages.
In the first place, television is not only a convenient source of entertainment, but also a comparatively cheap one.With a TV set in the family people don’t have to pay for expensive seats at the theatre, the cinema, or the opera. All they have to do is to push a button or turn a knob, and they can see plays, films, operas and shows of every kind. Some people, however, think that this is where the danger lies. The television viewers need do nothing. He does not even have to use his legs if he has a remote control. He makes no choice and exercises, no judgment. He is completely passive and has everything presented to him without any effort on his part.
Television, it is often said, keeps one informed about current events and the latest developments in
A. To arouse the reader’s concern.
B. To introduce the theme of the whole passage.
C. To summarize the whole passage.
D. To state the primary uses of TV.

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[填空题]What are the two major considerations in deciding whether women should go out to work

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[简答题] reason why choosing this topic

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[填空题]In spite of safety considerations, the death rate on interstate highways is still higher than that of other American roads.

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Consumers and producers obviously make decisions that mold the economy, but there is a third major (61) to consider the role of government. Government has a powerful (62) on the economy in at least four ways:
Direct Services. The postal system, for example, is a federal system (63) the entire nation, as is the large and complex establishment. Conversely the construction and (64) of most highways, the (65) of the individual states, and the public educational systems, despite a large funding role by the federal government, are primarily (66) for by country or city governments. Police and fire protection and sanitation (67) are also the responsibilities of local government.
Regulation and Control. The government regulates and controls private (68) in, many ways, for the (69)
A. beverage
B. businesses
C. bondage
D. botany

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