更多"A Memo to Some Marketing Directors"的相关试题:
[填空题]A Memo to Some Marketing Directors
Re: New Ad Campaign
Development of our next magazine advertising campaign is underway, our new
advertising firm, Marshall and Dupree, has have prepared two contrasting
34. approaches for us to consider. We must ought choose between these two
35. concepts at this stage so that Marshall and Dupree can continue the
36. development of our choice. Development of two both approaches beyond this
37. stage is prohibitively expensive. Therefore, I am enclosing two sketches which
38. are intended to give you an my idea of what the final, photographed ads
39. would look like. As you will see from the first sketch, this ad reflects our
40. the traditional advertising approach of presenting our automobiles in an
41. attractive setting that would appeal to affluent customers. This particular
42. ad shows our spirit model and they associates it with an active, sporting couple.
43. To using a new
[判断题]
The board of directors is at the top of some companies.
[填空题] Marketing Information
Correct Sales and marketing messages are illegal if they falsely advertise prices,
the performance capability, quality, or the other product characteristics, or deceive
34 the buyer in what any way. A Western Canadian electronics firm was convicted
35 recently of bait-and-switch selling (selling products with deceptive advertising).
36 This practice occurs when a company advertises at a very low price on a
37 product, but the customer has great many difficulty getting the special price.
38 Rather that, the company attempts to sell the customer a similar but
39 higher-priced product or offers a rain check that it will not be honored. This
40 tactic for attracting customers is a form of deceptive marketing. Furthermore,
41 sellers of services must also be cautious about how the language they use to
42 describe what they will do. Letters, reports, and proposals that they des
