[单项选择]A. SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging. In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. It’s an area that is gaining a great deal of interest by businesses both small and large.
B. In a perfect world, every brand would contain a variety of meanings, the better to speak to a variety of consumers. The trouble with stuffing the brand this way is that the meaning that works for one consumer can bewilder or antagonize the next. Building a brand with many meanings can sometimes fail spectacularly. Everyone creating popular culture is trying to solve this question.
C. Marketing managers work with advertising and promotion managers to promote the firm’s or organization’s products and services. With the help of lower level managers, including product development managers and market research managers, marketing managers estimate the deman

[单项选择]A. SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging. In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. It’s an area that is gaining a great deal of interest by businesses both small and large.
B. In a perfect world, every brand would contain a variety of meanings, the better to speak to a variety of consumers. The trouble with stuffing the brand this way is that the meaning that works for one consumer can bewilder or antagonize the next. Building a brand with many meanings can sometimes fail spectacularly. Everyone creating popular culture is trying to solve this question.
C. Marketing managers work with advertising and promotion managers to promote the firm’s or organization’s products and services. With the help of lower level managers, including product development managers and market research managers, marketing managers estimate the deman

[单项选择]

Mobile Phone Manners
Mobile phones have changed the way we communicate (交流); they have also brought about problems in phone manners (礼仪). Gaik Lira, a Singapore-based advisor, has some advice on phone manners.
When dealing with missed calls, the person being called should return the call. "Calls should be returned as soon as possible, and no later than the following day. Anything later than that, and an apology or a reason for the delay should go with the call. "
Text messages should be kept short and to the point. If they go beyond four or five lines, call or e-mail instead. "The use of short forms should be among family members and friends, never in a business situation. "
Speak in a low voice as if you were talking to someone next to you. If the connection is bad, don’t raise your voice in order to be heard, simply move to another place where the connection may be better. And if that doesn’t work, tell the caller
A. Text an apology to the caller.
B. Call back if it is from abroad.
C. Wait till the caller calls again.
D. Return the call as early as one can.

[简答题]part 1 Mobile Phones Do you have a mobile phone (= "a cell phone") Is your cell phone important for you in your daily life What do you use it for How often do you use it When did you get it How did you get your first mobile phone How did you feel when you got your first mobile phone What feature (or, function) of your cell phone do you like the best Is there anything you dislike about using cell phones

[简答题]旅游的一个island mobile phone

[单项选择]A mobile phone is no longer just a phone -- it is also a music player, video camera and personal organizer. And mobile phones with television programming are just around the corner. But the more functions cell phone manufacturers add, the greater the amount of power the phones use and the less practical running them on lithium (锂) batteries becomes -- so the race to find a viable alternative is on.
Two of the world’s biggest electronics makers, Hitachi and Toshiba, are currently competing against each other to come up with an alternative, most likely to be micro fuel cells. The task has been set by Japan’s second largest mobile phone provider, KDDI, which wants its customers to soon be able to use special television programming on their handsets, and has asked the two electronics companies to come up with a better power source. Hitomi Murakami, of KDDI, says battery-operated mobile phones cannot keep up with the new applications. "We’re looking at various ways to expand content an

[填空题]

Mobile phone manufacturers are to begin labeling their products to show how much radiation they (31) amid continuing health concerns among consumers.
Finnish Nokia, the world’s largest mobile phone (32) , US Motorola and Sweden’s Ericsson are working to develop a standard for measuring the amount of cell phone (33) that is absorbed by human tissue.
The move comes in the wake of the Stewart inquiry in Britain that published findings in May recommending tough controls (34) implemented despite concluding there was no evidence of danger from mobile phone radiation.
"This is an (35) consumers feel (36) about, and we want them to get the relevant (37) ," Ericsson Mobile Phones spokesman (38) health and safety issues Mikael Westmark said.
"With the huge increase (39) mobile phone users, more and more people want information about the products they use