[简答题] Marketing: the importance to a company of offering its products on the world-wide web

[简答题]{{B}}Marketing: the importance to a company of researching consumer tastes and trends{{/B}}

[简答题]Company growth: the importance to a company of controlling expansion

[简答题]Personnel Management: the importance to a company of having well motivated staff

[简答题]A Customer relations: the importance to a company of reliable customer opinions of products
B Staff development: the importance to a company of developing effective career plans for staff
C Business strategy: how to maintain the confidence of company shareholders

[简答题]Technology: the importance to a company of keeping up-to-date with internet developments

[多项选择]Health and Safety: the importance to a company of having a Health and Safety policy

[简答题]Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

[简答题]A Quality control: the importance to a company of monitoring the quality of its goods and services
B Information management: how to ensure that information is managed effectively within a company
C Financial planning: the factors involved in deciding on appropriate pricing strategies

[简答题]

• A. Staff relations: the importance of a company providing a range of facilities for all staff
  
• B. Technology: the importance to a company of regularly upgrading its technological equipment
  
• C. Strategic planning: the factors involved in managing change effectively within an organisation

[简答题]{{B}}Staff Relations: the importance of a company providing a range of facilities for all staff{{/B}}

[简答题]{{B}}Quality Control: the importance to a company of monitoring the quality of its goods and services {{/B}}

[简答题]{{B}}Technology: the importance to a company of regularly upgrading its technological equipment{{/B}}

[多项选择]· The Marketing Manager in your company is looking for a suitable medium for advertising a new product. You have been asked to make a survey in advertising through newspaper and television and to prepare a report on the suitability of the media.
· Write your report for the Marketing Manager:
· describing each medium
· assessing the positive and negative aspects of each medium
· making a recommendation as to the suitability for your product.

[判断题]The company began by offering computer software solutions to local businesses in the greater Seattle metropolitan area.

[简答题]· The Marketing Director of the company you work for is keen to improve the way that your company markets its products, and has asked you to propose and improvement. · Write a proposal for the Director, including the following information: · reasons for the current method’s lack of success · your proposal for new method · the likely benefits of the new method · any possible disadvantages of the new method. · Write 200-250 words on a separate sheet.

[简答题]{{B}}Marketing: how to ensure that a company’s marketing literature is attractive to customers{{/B}}

[填空题] Marketing Information
Correct Sales and marketing messages are illegal if they falsely advertise prices,
the performance capability, quality, or the other product characteristics, or deceive
34 the buyer in what any way. A Western Canadian electronics firm was convicted
35 recently of bait-and-switch selling (selling products with deceptive advertising).
36 This practice occurs when a company advertises at a very low price on a
37 product, but the customer has great many difficulty getting the special price.
38 Rather that, the company attempts to sell the customer a similar but
39 higher-priced product or offers a rain check that it will not be honored. This
40 tactic for attracting customers is a form of deceptive marketing. Furthermore,
41 sellers of services must also be cautious about how the language they use to
42 describe what they will do. Letters, reports, and proposals that they des