[单项选择]A particular product's price elasticity of demand is less than one. If the firm producing the product wants to increase its total revenue, the firm should most likely:（）
A. decrease the price of the product.
B. keep the price of the product unchanged.
C. increase the price of the product.

[填空题]Even entry-level sales positions demand previous sales experience, especially the experience selling in the healthcare industry.

[单项选择]If the quantity demand for a product increases from 9 units to 13 units when the price decrease from $12 to $8, the price elasticity of demand is closest to:（）
A. 0.91
B. 1.00
C. 1.10

[单项选择]If the price elasticity of demand for a good is 4.0, then a 10 percent increase in price would result in a: （）
A. 4% decrease in the quantity demanded.
B. 10% decrease in the quantity demanded.
C. 40% percent decrease in the quantity demanded.

[单项选择]If the price elasticity of demand is-1.5 and you increase the price of the product 2 percent, the quantity demanded will (closest to):（）
A. decrease 0.75%
B. decrease 1.5%
C. decrease 3%

[单项选择] In the 1920s demand for American farm products fell, as European countries began to recover from World War I and instituted austerity (紧缩) programs to reduce their imports. The result was a sharp drop in farm prices. This period was more disastrous for farmers than earlier times had been, because farmers were no longer self-sufficient. They were paying for machinery, seed, and fertilizer, and they were also buying consumer goods. The prices of the items farmers bought remained constant, while prices they received for their products fell. These developments were made worse by the Great Depression, which began in 1929 and extended throughout the 1930s. In 1929, under President Herbert Hoover, the Federal FarmBoard was organized. It established the principle of direct interference with supply and demand, and it represented the first national commitment to provide greater economic stability for farmers. President Hoover’’ s successor attached even more importance to this problem
A. The impact of the Great Depression.
B. The shrinking of overseas markets.
C. The destruction caused by the First World War.
D. The increased exports of European countries.

[单项选择]A firm's demand for labor most likely decreases if:（）
A. the price of the firm's output increases.
B. marginal product of labor increases.
C. the price of a complement of labor increases.

[单项选择]That product that you bought at the lower price is ______ the one that we sell at a slightly higher price.
A. inferiorer to
B. more inferior than
C. inferior to
D. inferior than

[单项选择]Issues of price, place, promotion, and product are（）conventional concerns in planning marketing strategies.
A. these of the most
B. most of those
C. among the most
D. among the many of

[单项选择]If the price of your product is all right, we shall（　）an order with you.
A. make
B. send
C. place
D. forward

[简答题]【讲课要点】：low price对于demands of product的positive and negative effects。 1. 可以raise demand。以soft drink为例，如果市场上的soft drink原本都是一个价，有一个公司降价了，那人们就倾向于买这个公司的产品，从而需求增加了。 2. 但是low price也可能减少demand。对于high-tech产品，比如电脑，如果价格较低，人们就会觉得质量有问题，所以不愿意购买，需求减少。