Passage 4
In patients with Huntington’ s disease, it’ s the part of the brain called the basal ganglia that’ s destroyed. While these victims have perfectly intact explicit memory systems, they can’ t learn new motor skills. An Alzheimer’ s patient can learn to draw in a mirror but can’ t remember doing it: a Huntington ’ s patient can’ t do it but can remember trying to learn. Yet another region of the brain, an almond-size knot of neural tissue seems to be crucial in forming and triggering the recall of a special subclass of memories that is tied to strong emotion, especially fear. These are just some of the major divisions. Within the category of implicit memory, for example, lie the subcategories of associative memory--the phenomenon that famously led Parlov’ s dogs to salivate at the sound of a bell which they had learned to associate with food--and of habituation, in which we unconsciously file a way uncha
A. When he is in a new environment, he is always frightened.
B. When he plays football, he cannot learn new tricks.
C. When he sees a friend, it' s hard for him to remember his name.
D. When he finds a hammer, he cannot tell anything about it.
Passage 4
In patients with Huntington’ s disease, it’ s the part of the brain called the basal ganglia that’ s destroyed. While these victims have perfectly intact explicit memory systems, they can’ t learn new motor skills. An Alzheimer’ s patient can learn to draw in a mirror but can’ t remember doing it: a Huntington ’ s patient can’ t do it but can remember trying to learn. Yet another region of the brain, an almond-size knot of neural tissue seems to be crucial in forming and triggering the recall of a special subclass of memories that is tied to strong emotion, especially fear. These are just some of the major divisions. Within the category of implicit memory, for example, lie the subcategories of associative memory--the phenomenon that famously led Parlov’ s dogs to salivate at the sound of a bell which they had learned to associate with food--and of habituation, in which we unconsciously file a way uncha
A. He cannot remember what he has done but can remember trying to learn.
B. He cannot do something new but he can remember doing it.
C. He suffers from a bad memory and lack of motor skills.
D. He suffers from a poor basal ganglia and has intact explicit memory
Passage 4
One of the most authoritative voices speaking to us today is the voice of the advertisers. Its strident clamour dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the successful man as a man no less than 20% of whose mall consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer——appeal to all his other problem
A. Advertising men dress people up in white coats because it makes their advertisement more convincing.
B. Some manufacturers would rather change their product's appeal than change the product itself.
C. Doctors are most successful when they are both emotional and scientific.
D. If advertising agency does advertising authoritatively enough, the manufacturer will surely become prosperous.
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