[单项选择]An allophone refers to any of the different forms of a ______.
A. phoneme
B. morpheme
C. word
D. root

[单项选择]Advertising is different from other forms of communication ______ the advertisers pay for the message to be delivered.
A. in order that
B. where
C. in that
D. in the way

[单项选择]

Stakeholder management refers to managing communications to satisfy the needs of,and resolve issues with,project stakeholders.The（）is usually responsible for stakeholder management.

A. PMO
B. CIO
C. CCB
D. PM

[单项选择]The author refers to his clearest memory of Samarkand as "humble" because ______.
A. it was an ordinary scene that he remembered
B. it was his last night in the city and his last memory
C. the elm trees were older than Genghis Khan
D. the trees looked impressive in the evening light

[单项选择]The author refers to the impact of railroads before the late 1860's as "limited" because ______.


A. the track did not take the direct route from one city to the next
B. passengers and freight had to transfer to other means of transportation to reach western destinations
C. passengers preferred stagecoaches
D. railroad travel was quite expensive

[单项选择]"This distinction" in the last paragraph refers to the fact that Hitler ______.


A. killed far more people than Genghis Khan did
B. was not so savage as Genghis Khan was
C. came from modern civilization while Genghis Khan was not
D. was more civilized than Genghis Khan was

[单项选择]A loan refers to anything given on condition of its return or repayment of its ______.
A. excess
B. debt
C. currency
D. equivalent

[单项选择]

Passage Two
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addi
A. includes all forms of sales appeals to the prospective buyer
B. is produced mainly for newspaper or television
C. is an activity by which real products are shown to buyers
D. uses post as a chief means to contact prospective buyers

[单项选择]"Baby boom" refers to the great increase of birth rate ______.


A. after the First World War
B. after the Second World War
C. during the Westard Movement
D. during the gold rush

[单项选择]Phatic communication refers to ______.

[单项选择]The word "it" in line 9 refers to the


A. variety
B. music
C. harpsichord
D. clavichord

[单项选择]

Passage One
Generation gap refers to the difference in ideas, feelings, and interests between the older and younger people. It is especially considered as causing a lack of communication and understanding between the two generations.
There is apparent generation gap between the young and the old nowadays. The younger generation is essentially different from the older generation. The young people live in a new age completely different from the old. They have grown up more happily and are not so dependent on adults as their parents were. They are better educated and enjoy more freedom. They easily accept new things and new ideas. They are more concerned with the present and the future, whereas the world of the older people has vanished, and they do not understand all of the problems of the modern world. They grew up in a world which was different from today’s world. They often talk about "the good old days" and tend to assert old things and id
A. They refer to those days of happy life.
B. They refer to the Gold Age in the Roman and Greek mythology.
C. They refer to the old time in which the old people grew up and which was deemed by themselves as good days.
D. They refer to the past days when the society was good.

[单项选择]What does the word "synaesthesia" refers to


A. It means that people may appreciate two kinds of beauty at the same time.
B. It means that people may enjoy beauty with all senses at the same time.
C. It holds that different spheres of senses may overlap.
D. It is thoroughly studied by modem scienc

[单项选择]The author refers to straw embeded in fence posts in order to show ______.


A. where tornadoes occur
B. who makes reports about tornadoes
C. when tornadoes take form
D. how tornadoes affect physical objects