Text 3
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But the mass production of goods resulting from the Industrial Revolution in the 19th century made person - to - person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person - to - person selling too slow and expensive for almost all companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, then radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
The objective of any advertisement is to convince people that it is in their best interests to
A. We don' t need person - to - person selling any more.
B. Since the Industrial Revolution, person -to -person selling disappeared.
C. Advertising pays for about two thirds of the cost of the programs on commercial television and radio.
D. Advertise on commerical television and radio is more expensive than on magazines and newspapers.
Text 3
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But the mass production of goods resulting from the Industrial Revolution in the 19th century made person - to - person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person - to - person selling too slow and expensive for almost all companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, then radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
The objective of any advertisement is to convince people that it is in their best interests to
A. advertisement often persuades people to buy what they don' t really want
B. advertisement can never really influence people's ability to decide
C. whether to buy an advertised product is up to the would - be customer
D. the effect of an advertisement on the public is difficult to determine
Text 3
Most young people enjoy some form of physical activity. It may be walking, cycling or swimming, or in winter, skating or skiing; it may be a game of some kind: football, hockey, golf, or tennis; it may be mountaineering.
Those who have a passion for climbing high and difficult mountains are often looked upon with astonishment. Why are men and women willing to suffer cold and hardship, and to take risks on high mountains This astonishment is caused probably by the difference between mountaineering and other forms of activity to which men give their leisure.
Mountaineering is a sport and not a game. There are no man - made rules, as there are for such games as golf and football. There are, of course, rules of a different kind which it would be dangerous to ignore, but it is this freedom from man- made rules that makes mountaineering attractive to many people. Those who climb mountains are free to use their own methods.
If we compare mou
A. uniform
B. activity
C. rules
D. skills
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