Passage One
One of the well-known of American writers is Samuel Clemens, whose pen name is Mark Twain. Born in 1835, Twain grew up in the Mississippi River town of Hannibal, Missouri. As did many other boys of his day, Twain dreamed of traveling on river boats and of someday becoming a riverboat pilot. Twain used his memories of the life of a river town in his two most famous books, Huckleberry Finn and Tom Sawyer.
As a young man, Twain held many jobs. He was a printer, a good miner, and, for a time, he was a riverboat pilot. During his pilot days, he adopted the name Mark Twain. This was a term used by the boatmen to mean that the water measured two fathoms, or twelve feet, which was deep enough for safe passage.
Finally Twain became a successful writer. He traveled a great deal, writing and speaking, and became very popular both in the United States and in Europe.
Twain’s style of writing was simple and direct. Among the things he wr
A. It came from a safe passage.
B. It came from a term used by the boatmen.
C. It came from his boyhood.
D. It came from his measuring tool.
Nike is one of the world’ s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits, and many other related products.
In spite of its success, Nike relies very much on famous people’ s support to promote consumer sales. Over the past few years, Nike has made good use of one of the most popular names in sports history: Michael Jordan for Air Jordan basketball shoes and clothing.
In the first two years on the market, Nike sold 2 million pairs of Air Jordan’ s; and sales from the shoes and clothing reached $100 million. Michael Jordan’ s fee $ 2.5 million over five years, a royalty (使用费) on all items sold, and a number of other benefits.
Nike’ s promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for the gold-medal winning in 1984 U. S. Olympic basketball team. He has si
A. Nike is an ad company
B. Nike is a famous basketball player
C. Nike has made use of Jordan to promote sales
D. Nike sold 2 million pairs of sports shoes to Michael Jordan
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