更多"In discussing the marketing concept"的相关试题:
[单项选择]In discussing the marketing concept, the author focuses on______.
A. its main characteristic
B. its social impact
C. its possible consequence
D. its theoretical basis
[单项选择]In discussing the marketing concept, the author focuses on______.
A. its main characteristic
B. its social impact
C. its possible consequence
D. its theoretical basis
[单项选择]The marketing concept discussed in the passage is, in essence,______.
A. the practice of taming goods into money
B. making goods available for purchase
C. the customer-centred approach
D. a form of persuasive salesmanship
[单项选择]
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈
A. a form of persuasive salesmanship
B. the customer- centred approach
C. making goods available for purchase
D. the practice of turning goods into money
[单项选择]To put it in a simpler way, the marketing concept is ______.
A. a kind of persuasive salesmanship
B. an effort to turn goods into money
C. a customer-centered approach
D. a surest way to greater profit
[单项选择]While discussing compassion, the author thinks that ______.
A. it is the queen of America
B. it should be praised by Americans
C. compassionate people may sooner or later be rewarded
D. it is typical of and unique to Americans
[单项选择]The first step in planning a marketing strategy for a new product is to analyze the breakdown of sales figures for competitive products.
A. decrease in
B. reordering of
C. itemization of
D. collapse in
[单项选择]While discussing honesty, the author thinks that ______.
A. honesty, above all else, is the foundation of American culture
B. though an honest man may offend others, he should always believe in the truth that honesty is the best policy
C. a honest man always offends others
D. to be honest, one should always be open and direct
[单项选择]The author is primarily concerned with discussing how ______.
A. economic and social conditions have changed
B. technology for making war has improved
C. armed conflict has changed
D. war lost its value as a political tool
[单项选择]The purpose of the author in discussing a rocket engine and a steel cylinder is ______.