Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.
Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.
Most major commercials are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as
A. hosts
B. advocates
C. agencies
D. opponents
One reason human beings can thrive in all kinds of climates is that they can control the qualities of the air in the enclosed spaces in which they live. Air conditioning is the use of mechanical systems to (1) that control in such places (2) homes, offices, theaters, institutions, factories, airplanes, and automobiles. The most familiar type of air conditioning is summertime cooling. Although important, this is (3) one of several aspects of air conditioning. Other applications (4) . the control of the humidity (or air moisture), cleanliness, circulation of the air, and heating.
Tests have (5) that people generally feel best (6) certain temperature, humidity, and air velocity conditions. Temperatures can (7) from 21.5° C with 70 percent relative humidity to 28° C with 30 percent relative humidity. Relative humidity is the (8) of moisture in the air (9) a specific temperature compared
B. as
C. for
D. to
Text 3
The Inland Revenue on Thursday accused the British film industry of abusing government aid, with every production of recent years deliberately over-claiming tax relief.
Revenue officials called in about 20 members of the film industry and warned them of severe consequences if the "exploitation" of tax-relief schemes did not immediately stop.
The move, which affects the including low- to high-budget film-makers and financiers, is i the latest in a series of attempts by the Revenue to clamp down on tax loopholes in an attempt
to raise more money for the Exchequer.
But the film industry responded on Thursday night, saying the Revenue could drive productions overseas and would confuse investors.
A series of tax relief schemes, introduced in 1997, enables those involved in the financing of qualifying British-made films to claim the costs of production against future income. The schemes have become popular with inv
A. film-makers turn to the government for financial help
B. several actions have been taken to stop tax evasion
C. officials have phoned up many film-makers to protest
D. more tax relief is needed to keep the industry going
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