第1题: [多项选择]通过营销,企业提高顾客价值的有效途径有( )。 A. 提高顾客对产品功能的期望 B. 降低产品销售价格 C. 使顾客的购买更加便利 D. 降低顾客对产品功能的期望 E. 提高顾客感知到的服务价值 参考答案:B,C,E 答案解析:顾客价值=感知的效用÷成本。价值是产品和服务提供的效用或者利益与购买产品的成本的比值。而期望的高低影响的是顾客满意程度。
第17题: [单项选择]A. Installed softwares can be used to accomplish specific tasks. B. People can register to consult a doctor via television. C. Smart TV can provide relaxation, entertainment and education. D. Old people should not watch them constantly. 参考答案:B 答案解析:[听力原文] What does the woman want to tell her Parents