参考答案:A
In recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks AE,000 to AG,000 items, the typical shopper passes by some C00 items par minute, and EC percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can GF times a year, creating the equivalent of $BF million worth of advertising.
B
Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (A) compensation that is aligned with their performance, (B) job security, (C) a flexible work schedule,
and (D) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.
C
To make a living by doing business means you’ll have lo compromise on many occasions. When your company is involved in a price war, which is almost inevitable, it seems to be your only choice to sacrifice benefit in the short run for survival. A stubborn guy who refuses to cut his price would put the whole business at risk. Ensuring the firm is solid should be your first priority.
You can never offend the customers because they’re our providers. On the contrary, you should try
your best to please them. You’re got to remember that customers are always right. Dare you say no to them, your opportunity is gone They would go immediately to someone who caters to their demands and you’re left out there in the cold.
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