[简答题]Title: To Improve Tourist Industry in China. Word limit: Not less than 200 words

参考答案:To Improve Tourist Industry in China
Nowadays，tourist industry has been a flourish field in the world wide． It is more and more obvious that tourist industry functions as a main driven power for the development of economy，the Situation of employment，and the promotion of culture and environment． And in China，tourist industry has been one of the support industries．
However，tourist industry seems to develop in a blind way without any concrete conceptions or thoughts in China． It displays in following aspects：the lag of ideas and management，the lack of intelligent people and innovation，and so on．
In my eyes， the ailing situation can be improved by a certain ways. First，brand is the key point． Having a review of the Chinese tourist enterprises，you Will find most of them operate in the same way． A fail of characteristics results in its unknown 10 the world． SO developing individuality serves effectively in showing itself Secondly，making use of network is another way to get out of the embarrassing condition． Foreigners always find that Chinese tourist market is in a mess， which means without any market order， reception standard，fixed service model or service image． So only through the network can these points be well-ordered and fair． Besides，this task needs efforts both from the government and the firms themselves