[多项选择]Question: Using points and examples from the talk, explain the two strategies companies use to win consumers.

参考答案:In the lecture, the professor talks about two strategies companies use to attract consumers’ attention to their products.
The first strategy shows consumers what the company sells through photos of its products. Therefore, the image is imprinted in people’s brains and will swim up in memory when consumers are considering buying that sort of product. To explain this concept in detail, the professor gives an example of a furniture advertisement.
Slogans are another approach companies use to make consumers aware of their products. For example, a company producing portable printers coins the slogan "Printing as you go." So white-collar types on the move would like to purchase the printer because they need printers no matter where they are.
答案解析:[听力原文]
W: Hello everybody, today let’s turn to the two types of advertising strategy for increasi