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发布时间:2024-08-30 02:55:27

[单选题]Text 3 Over the past decade,many companies had perfected the art of creating automatic behaviors—habits—among consumers.These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking,often in response to a carefully designed set of daily cues.“There are fundamental public health problems,like dirty hands instead of a soap habit,that remain killers only because we can't figure out how to change people's habits,”said Dr.Curtis,the director of the Hygiene Center at the London School of Hygiene&Tropical Medicine.“We wanted to learn from private industry how to create new behaviors that happen automatically.”The companies that Dr.Curtis turned to—Procter&Gamble,ColgatePalmolive and Unilever—had invested hundreds of millions of dollars finding the subtle cues in consumers'lives that corporations could use to introduce new routines.If you look hard enough,you'll find that many of the products we use every day—chewing gums,skin moisturizers,disinfecting wipes,air fresheners,water purifiers,health snacks,teeth whiteners,fabric softeners,vitamins—are results of manufactured habits.A century ago,few people regularly brushed their teeth multiple times a day.Today,because of shrewed advertising and public health campaigns,many Americans habitually give their pearly whites a cavitypreventing scrub twice a day,often with Colgate,Crest or one of the other brands.A few decades ago,many people didn't drink water outside of a meal.Then beverage companies started bottling the production of faroff springs,and now office workers unthinkingly sip bottled water all day long.Chewing gum,once bought primarily by adolescent boys,is now featured in commercials as a breath freshener and teeth cleanser for use after a meal.Skin moisturizers are advertised as part of morning beauty rituals,slipped in between hair brushing and putting on makeup.“Our products succeed when they become part of daily or weekly patterns,”said Carol Berning,a consumer psychologist who recently retired from Procter&Gamble,the company that sold$76 billion of Tide,Crest and other products last year.“Creating positive habits is a huge part of improving our consumers'lives,and it's essential to making new products commercially viable.”Through experiments and observation,social scientists like Dr.Berning have learned that there is power in tying certain behaviors to habitual cues through relentless advertising.As this new science of habit has emerged,controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods. Which of the following does NOT belong to products that help create people's habits?
A.Tide.
B.Crest.
C.Colgate.
D.Unilever.

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[单选题]Text 3 Over the past decade,many companies had perfected the art of creating automatic behaviors—habits—among consumers.These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking,often in response to a carefully designed set of daily cues.“There are fundamental public health problems,like dirty hands instead of a soap habit,that remain killers only because we can't figure out how to change people's habits,”said Dr.Curtis,the director of the Hygiene Center at the London School of Hygiene&Tropical Medicine.“We wanted to learn from private industry how to create new behaviors that happen automatically.”The companies that Dr.Curtis turned to—Procter&Gamble,ColgatePalmolive and Unilever—had invested hundreds of millions of dollars finding the subtle cues in consumers'lives that corporations could use to introduce new routines.If you look hard enough,you'll find that many of the products we use every day—chewing gums,skin moisturizers,disinfecting wipes,air fresheners,water purifiers,health snacks,teeth whiteners,fabric softeners,vitamins—are results of manufactured habits.A century ago,few people regularly brushed their teeth multiple times a day.Today,because of shrewed advertising and public health campaigns,many Americans habitually give their pearly whites a cavitypreventing scrub twice a day,often with Colgate,Crest or one of the other brands.A few decades ago,many people didn't drink water outside of a meal.Then beverage companies started bottling the production of faroff springs,and now office workers unthinkingly sip bottled water all day long.Chewing gum,once bought primarily by adolescent boys,is now featured in commercials as a breath freshener and teeth cleanser for use after a meal.Skin moisturizers are advertised as part of morning beauty rituals,slipped in between hair brushing and putting on makeup.“Our products succeed when they become part of daily or weekly patterns,”said Carol Berning,a consumer psychologist who recently retired from Procter&Gamble,the company that sold$76 billion of Tide,Crest and other products last year.“Creating positive habits is a huge part of improving our consumers'lives,and it's essential to making new products commercially viable.”Through experiments and observation,social scientists like Dr.Berning have learned that there is power in tying certain behaviors to habitual cues through relentless advertising.As this new science of habit has emerged,controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods. Which of the following does NOT belong to products that help create people's habits?
A.Tide.
B.Crest.
C.Colgate.
D.Unilever.
[单选题]Text 2 Over the past decade,thousands of patents have been granted for what are called business methods.Amazon.com received one for its"one-click"online payment system.Merrill Lynch got legal protection for an asset allocation strategy.One inventor patented a technique for lifting a box.Now the nation's top patent court appears completely ready to scale back on business-method patents,which have been controversial ever since they were first authorized 10 years ago.In a move that has intellectual-property lawyers abuzz the U.S.court of Appeals for the federal circuit said it would use a particular case to conduct a broad review of business-method patents.In re Bilski,as the case is known,is"a very big deal",says Dennis D.Crouch of the University of Missouri School of law.It"has the potential to eliminate an entire class of patents."Curbs on business-method claims would be a dramatic about-face,because it was the federal circuit itself that introduced such patents with its 1998 decision in the so-called state Street Bank case,approving a patent on a way of pooling mutual-fund assets.That ruling produced an explosion in business-method patent filings,initially by emerging internet companies trying to stake out exclusive rights to specific types of online transactions.Later,more established companies raced to add such patents to their files,if only as a defensive move against rivals that might beat them to the punch.In 2005,IBM noted in a court filing that it had been issued more than 300 business-method patents despite the fact that it questioned the legal basis for granting them.Similarly,some Wall Street investment films armed themselves with patents for financial products,even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market.The Federal circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges,rather than a typical panel of three,and that one issue it wants to evaluate is whether it should"reconsider"its state street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Court that has narrowed the scope of protections for patent holders.Last April,for example the justices signaled that too many patents were being upheld for"inventions"that are obvious.The judges on the Federal circuit are"reacting to the anti-patent trend at the Supreme Court",says Harold C.Wegner,a patent attorney and professor at George Washington University Law School.30.Which of the following would be the subject of the text?
A.A looming threat to business-method patents
B.Protection for business-method patent holders
C.A legal case regarding business-method patents
D.A prevailing trend against business-method patents
[单选题]Text 4 Many Americans regard the jury system as a concrete expression of crucial democratic values,including the principles that all citizens who meet minimal qualifications of age and literacy are equally competent to serve on juries;that jurors should be selected randomly from a representative cross section of the community;that no citizen should be denied the right to serve on a jury on account of race,religion,sex,or national origin;that defendants are entitled to trial by their peers;and that verdicts should represent the conscience of the community and not just the letter of the law.The jury is also said to be the best surviving example of direct rather than representative democracy.In a direct democracy,citizens take turns governing themselves,rather than electing representatives to govern for them.But as recently as in 1968,jury selection procedures conflicted with these democratic ideals.In some states,for example,jury duty was limited to persons of supposedly superior intelligence,education,and moral character.Although the Supreme Court of the United States had prohibited intentional racial discrimination in jury selection as early as the 1880 case of Strauder v.West Virginia,the practice of selecting socalled elite or blueribbon juries provided a convenient way around this and other antidiscrimination laws.The system also failed to regularly include women on juries until the mid20th century.Although women first served on state juries in Utah in 1898,it was not until the 1940s that a majority of states made women eligible for jury duty.Even then several states automatically exempted women from jury duty unless they personally asked to have their names included on the jury list.This practice was justified by the claim that women were needed at home,and it kept juries unrepresentative of women through the 1960s.In 1968,the Congress of the United States passed the Jury Selection and Service Act,ushering in a new era of democratic reforms for the jury.This law abolished special educational requirements for federal jurors and required them to be selected at random from a cross section of the entire community.In the landmark 1975 decision Taylor v.Louisiana,the Supreme Court extended the requirement that juries be representative of all parts of the community to the state level.The Taylor decision also declared sex discrimination in jury selection to be unconstitutional and ordered states to use the same procedures for selecting male and female jurors. The practice of selecting socalled elite jurors prior to 1968 showed______
A.the inadequacy of antidiscrimination laws
B.the prevalent discrimination against certain races
C.the conflicting ideals in jury selection procedures
D.the arrogance common among the Supreme Court judges
[单选题]The development of the internet over the past 20 years has not only changed the way most people live their lives, but also provided a plethora of new platforms for business. The advertising industry adopt the micro blog as a( )tool, which is a pertinent example.
A.availability
B.Promotional
C.encryption
D.payment
[不定项选择题]Over the past decade, thousands of patents have been granted for what are called business methods. Amazon.com received one for its "one-click"online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box. Now the nation's top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz, the U.S. Court of Appeals for the Federal Circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bil-ski, as the case is known, is "a very big deal," says Dennis D.Crouch of the University of Mis-souri School of law. It "has the potential to eliminate an entire class of patents." Curbs on business-method claims would be a dramatic about-face, because it was the Federal Circuit itself that introduced such patents with its 1998 decision in the so-called State Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging internet companies trying to stake out exclusive rights to specific types of online transactions. Later, more established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents, despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment films armed themselves with patents for financial products, even as they took positions in court cases opposing the practice. The Bilski ease involves a claimed patent on a method for hedging risk in the energy market. The Federal Circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should "reconsider" its State Street Bank ruling. The Federal Circuit's action comes in the wake of a series of recent decisions by the supreme Court that has narrowed the scope of protections for patent holders. Last April, for example, the justices signaled that too many patents were being upheld for "inventions" that are obvious. The judges on the Federal Circuit are "reacting to the anti-patent trend at the Supreme Court," says Harold C. Wegner, a patent attorney and professor at George Washington University Law School. Which of the following would be the subject of the text?
A.A looming threat to business-method patents.
B.Protection for business-method patent holders.
C.A legal case regarding business-method patents.
D.A prevailing trend against business-method patents.

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