更多"[不定项选择题]王某是某旅行社销售部的一位副经理，具体负责对外促销工作"的相关试题:
[不定项选择题]王某是某旅行社销售部的一位副经理，具体负责对外促销工作。根据去年制定的今年销售量增加10%的促销目标，王某报经旅行社主管销售的副总经理同意，决定今年的促销预算在去年100万元（其中60万元用于在报纸上刊登广告，其余40万元用于电话营销、营销公关和销售推广）基础上有所增加。另外，当了解到该社的主要竞争对手今年的促销预算增加了10%时，为保持竞争优势，王某立即报请主管副总经理采取相应的措施。
该旅行社在制定促销预算时应考虑（ ）等因素。
A.促销目标
B.销售量
C.竞争因素
D.可利用的资金
E.决策者对促销的认识
[不定项选择题]王某是某旅行社销售部的一位副经理，具体负责对外促销工作。根据去年制定的今年销售量增加10%的促销目标，王某报经旅行社主管销售的副总经理同意，决定今年的促销预算在去年100万元（其中60万元用于在报纸上刊登广告，其余40万元用于电话营销、营销公关和销售推广）基础上有所增加。另外，当了解到该社的主要竞争对手今年的促销预算增加了10%时，为保持竞争优势，王某立即报请主管副总经理采取相应的措施。
该旅行社在报纸上所做的广告，内容应包括（ ）。
A.旅行社的名称、类型与许可证号码
B.旅行社的地址与联系电话
C.旅游线路与主要旅游项目
D.旅游产品的特点与销售渠道
E.旅游价格与收费标准
[不定项选择题]王某是某旅行社销售部的一位副经理，具体负责对外促销工作。根据去年制定的今年销售量增加10%的促销目标，王某报经旅行社主管销售的副总经理同意，决定今年的促销预算在去年100万元（其中60万元用于在报纸上刊登广告，其余40万元用于电话营销、营销公关和销售推广）基础上有所增加。另外，当了解到该社的主要竞争对手今年的促销预算增加了10%时，为保持竞争优势，王某立即报请主管副总经理采取相应的措施。
若采用销售额增长比例法编制促销预算，则该旅行社今年的广告预算为（ ）万元。
A.46
B.52
C.58
D.66
E.74
[不定项选择题]王某是某旅行社销售部的一位副经理，具体负责对外促销工作。根据去年制定的今年销售量增加10%的促销目标，王某报经旅行社主管销售的副总经理同意，决定今年的促销预算在去年100万元（其中60万元用于在报纸上刊登广告，其余40万元用于电话营销、营销公关和销售推广）基础上有所增加。另外，当了解到该社的主要竞争对手今年的促销预算增加了10%时，为保持竞争优势，王某立即报请主管副总经理采取相应的措施。
为了更好地向公众传播产品信息，该旅行社的广告应该做到（ ）。
A.词语简短
B.刊载连续
C.语言生动
D.内容可信
E.含意深远
[不定项选择题]王某是某旅行社销售部的一位副经理，具体负责对外促销工作。根据去年制定的今年销售量增加10%的促销目标，王某报经旅行社主管销售的副总经理同意，决定今年的促销预算在去年100万元（其中60万元用于在报纸上刊登广告，其余40万元用于电话营销、营销公关和销售推广）基础上有所增加。另外，当了解到该社的主要竞争对手今年的促销预算增加了10%时，为保持竞争优势，王某立即报请主管副总经理采取相应的措施。
若按照增减百分比法确定今年的促销预算，则该旅行社今年的促销预算应为（ ）万元。
A.110
B.115
C.120
D.125
E.130
[不定项选择题]甲因贪污行为被撤销公司经理职务，对揭发人乙（公司副经理）一直怀恨在心。一日，甲、乙一同陪三个客户就餐。其间，甲乘乙出去解手而客户又未注意时，往乙的酒杯内投放了毒药。散席后不久，乙毒性发作，经抢救无效死亡。为混淆视听，甲自己也服了少量毒药，出现轻微中毒症状。关于甲的行为定性，下列选项正确的是：（ ）
A.甲的行为构成投放危险物质罪
B.甲的行为构成投毒罪
C.甲的行为构成报复陷害罪
D.甲的行为构成故意杀人罪
[不定项选择题]差异化战略是指企业使产品、服务、企业形象等与竞争对手有明显的区别，以获得竞争优势而采取的策略。
根据上述定义，下列属于差异化战略的是：
A.大鸿公司为稳固自己的既得市场，不断降低生产成本，让价格保持在低位
B.新运饭店要求服务人员视每一个顾客为回头客，顾客再来时能立即叫出姓氏，并提供最贴心的服务，这让顾客无法拒绝“回头”
C.明光公司由于在青年市场遭遇经营瓶颈，改为主攻中老年市场，取得了不错的成效
D.为了获得行业利润，不少家电企业联手制定行业价格，市场顿时向卖方一边倒
[不定项选择题] A deal is a deal—except, apparently, when Entergy is involved. The company, a major energy supplier in New England, provoked justified outrage in Vermont last week when it announced it was reneging ona longstanding commitment to abide by the strict nuclear regulations.
Instead, the company has done precisely what it had long promised it would not challenge the constitutionality of Vermont’s rules in the federal court, as part of a desperate effort to keep its Vermont Yankee nuclear power plant running. It’s a stunning move.
The conflict has been surfacing since 2002, when the corporation bought Vermont’s only nuclear power plant, an aging reactor in Vernon. As a condition of receiving state approval for the sale, the company agreed to seek permission from state regulators to operate past 2012. In 2006, the state went a step further, requiring that any extension of the plant’s license be subject to Vermont legislature’s approval. Then, too, the company went along.
Either Entergy never really intended to live by those commitments, or it simply didn’t foresee what would happen next. A string of accidents, including the partial collapse of a cooling tower in 207 and the discovery of an underground pipe system leakage, raised serious questions about both Vermont Yankee’s safety and Entergy’s management—especially after the company made misleading statements about the pipe. Enraged by Entergy’s behavior, the Vermont Senate voted 26 to 4 last year against allowing an extension.
Now the company is suddenly claiming that the 2002 agreement is invalid because of the 2006 legislation, and that only the federal government has regulatory power over nuclear issues. The legal issues in the case are obscure: whereas the Supreme Court has ruled that states do have some regulatory authority over nuclear power, legal scholars say that Vermont case will offer a precedent-setting test of how far those powers extend. Certainly, there are valid concerns about the patchwork regulations that could result if every state sets its own rules. But had Entergy kept its word, that debate would be beside the point.
The company seems to have concluded that its reputation in Vermont is already so damaged that it has noting left to lose by going to war with the state. But there should be consequences. Permission to run a nuclear plant is a public trust. Entergy runs 11 other reactors in the United States, including Pilgrim Nuclear station in Plymouth. Pledging to run Pilgrim safely, the company has applied for federal permission to keep it open for another 20 years. But as the Nuclear Regulatory Commission (NR
C) reviews the company’s application, it should keep it mind what promises from Entergy are worth.
The phrase “reneging on” (Line 3. para.1) is closest in meaning to _______.
A.condemning
B.reaffirming
C.dishonoring
D.securing
