It has long been a tenet of business theory that the best decisions are made after careful review and consideration. Only after weighing all the options and studying projections, say most professionals of business, can a practical decision be made.
Now that model is being questioned by some business thinkers in the light of the theories of Malcolm Gladwell, who states that human beings often make better decisions in the blink of an eye.
It is, at first glance, a theory so counter-intuitive as to seem almost ludicrous. Behind any decision, Gladwell posits, there is a behind-the-scenes subconscious process in which the brain analyzes; ranks in order of importance; compares and contrasts vast amounts of information; and dismisses extraneous factors, seemingly almost instantaneously, often arriving at a conclusion in less than two seconds. Citing a multitude of studies and examples from life, Gladwell shows how that split-second decision is often better informed than
A. analysis of information
B. ranking of information
C. comparison and contrast of information
D. consulting a multitude of studies and examples
It has long been a tenet of business theory that the best decisions are made after careful review and consideration. Only after weighing all the options and studying projections, say most professionals of business, can a practical decision be made.
Now that model is being questioned by some business thinkers in the light of the theories of Malcolm Gladwell, who states that human beings often make better decisions in the blink of an eye.
It is, at first glance, a theory so counter-intuitive as to seem almost ludicrous. Behind any decision, Gladwell posits, there is a behind-the-scenes subconscious process in which the brain analyzes; ranks in order of importance; compares and contrasts vast amounts of information; and dismisses extraneous factors, seemingly almost instantaneously, often arriving at a conclusion in less than two seconds. Citing a multitude of studies and examples from life, Gladwell shows how that split-second decision is often better informed than
A. discuss reasons an accepted business theory is being reexamined
B. present evidence that resolves a contradiction in business theory
C. describe a tenet of business practices and how that tenet can be tested in today’s economic environment
D. argue that a counter-intuitive new business idea is, in the final analysis, incorrect
Maintaining internal e-mail systems has long been the bane of the university information-technology director. Servers are unwieldy and unreliable, and in the past several years, the number of student complaints has grown exponentially as forward-moving providers like YahooMail, Hotmail, and Gmail have increased expectations of what E-mail should offer. The solution for a number of colleges has been to wave the white flag and outsource E-mail hosting to the experts.
Microsoft, which owns Hotmail, and Google (Gmail) are the biggest players in the educational E-mail hosting market. Along with the neat-o peripheral gizmos like messaging, calendars, and collaboration tools, the outsourced systems are more stable, have better spam filters, and provide much more storage space than the typical university’s in-house system. At the University of Pennsylvania, its old E-mail service gave students 60 megabytes of storage, just 3 percent of the 2 gigabytes Windows Live now provi
A. they hope to build a positive image with their potential customers.
B. they want to erase the concern of college students.
C. they intend to get profit from the lifelong users in the future rather than immediate profit.
D. they are paid by schools and do not need to charge students.
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