(61) Apple’s Ipad may be latest and greatest tech gadget, but oddly enough, it also represents a return to model that most tech companies long ago abandoned—vertical integration.
Apple has designed its own processor, called A4, to power the Ipad. (62) That is a big deal so until now Apple has used chips made by others, like Intel and Samsung. (63) In addition the processor, Apple also makes its own operating-system software for the Ipad.
(64) Moreover, the only way to get applications for an Ipad will be to buy it from Apple. The same goes for content. (65) To get movies, TV shows, books, music-or everything, really—you will not have to buy them from Apple’s online store, and the Ipad itself will be sold only by Apple stores. (66) From top to bottom this is a closing device, completely controlled by Apple.
Is that a good thing (67) Vertical integration was the norm back in the 1970s with
(61) Apple’s Ipad may be latest and greatest tech gadget, but oddly enough, it also represents a return to model that most tech companies long ago abandoned—vertical integration.
Apple has designed its own processor, called A4, to power the Ipad. (62) That is a big deal so until now Apple has used chips made by others, like Intel and Samsung. (63) In addition the processor, Apple also makes its own operating-system software for the Ipad.
(64) Moreover, the only way to get applications for an Ipad will be to buy it from Apple. The same goes for content. (65) To get movies, TV shows, books, music-or everything, really—you will not have to buy them from Apple’s online store, and the Ipad itself will be sold only by Apple stores. (66) From top to bottom this is a closing device, completely controlled by Apple.
Is that a good thing (67) Vertical integration was the norm back in the 1970s with
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