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“There is one and only one social responsibility of business,” wrote Milton Friedman,a Nobel prize-winning economist “That is, to use its resources and engage in activities designed to increase its profits.” But even if you accept Fiedman’s premise and regard corporate social responsibility (CSR) policies as a waste of shareholders money,things may not be absolutely clear-cut.New research suggests that CSR may create monetary value for companies –at least when they are prosecuted for corruption.
The largest firms is America and Britain together spend more than $15 billion a year on CSR , according to an estimate by EPG,a consulting firm ,This could add value to their businesses in three ways.First, consumers may take CSR spending as a “signal” that a company’s products are of high quality.Second, customers may be willing to buy a company’s products as an indirect way to donate to the good causes is helps. And third, through a more diffuse “halo
A. winning trust from consumers.
B. guarding it against malpractices.
C. protecting it from being defamed.
D. raising the quality of its products.
Social control refers to social processes, planned or unplanned, by which people are taught, persuaded, or forced to conform to norms. In every society, some punishments or negative sanctions are established for deviant behavior. Without deviant behavior there would not be need for social control and without social control there would not be a way of recognizing the boundary between the acceptable and the unacceptable.
Social control may be either formal or informal. Informal mechanisms include expressions of disapproval by significant others and withholding of positive rewards for disapproved behavior. Most people internalize norms in the course of socialization. This is any group’s most powerful protection against deviance, in that the individual’s own conscience operates as an agent of social control. When informal sanctions fail, formal agents of social control may be called upon. In contemporary society, such formal agents and agencies include psychiatry
A. They tend to serve the interest of those who enforce the norms.
B. They tend to serve the interest of those who receive a benefit.
C. They tend to serve the interest of those who make the rules.
D. They tend to serve the interest of those who are powerful.
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