[单项选择]Merrilee Miller, merchants association marketing director, called the festivities a (n)（　） for the sickening feelings left by the shootings at Westroads Mall on Wednesday.
A. antifebrile
B. antidote
C. counteract
D. neutralization

[填空题] How effective is your marketing
Gone are the days when companies had departments full of staff whose role nobody understood. Today we are all accountable and have to be able to demonstrate the value of our contribution to our businesses. And rightly so. But when it comes to marketing, what is effectiveness, how do you measure it, and why is its measurement so important
Businesses are starting to recognise the key marketing questions. Are we providing the right products for the right people at the right price Are our brands better than those of our competitors (9) That’s because marketing is not the fluffy stuff that can be axed when the going gets tough - it is the essence of business. So if marketing is important, it follows that it pays to know if yours is working.
The first stage in the process is understanding your current position. How successful is your brand today What is your market share You shou

[填空题]
Sales and marketing messages are illegal if they falsely advertise prices, performance capability, quality, or other product characteristics, or
(34) the buyer in what any way. A Western Canadian electronics firm was convicted
(35) recently of bait-and-switch selling ( selling products with deceptive advertising).
(36) This practice occurs when a company advertises at a very low price on a
(37) product, but the customer has great many difficulty getting the special price.
(38) Rather that, the company attempts to sell the customer a similar but
(39) higher-priced product or offers a rain check that it will not be honored. This
(40) tactic for attracting customers is a form of deceptive marketing. Furthermore,
(41) sellers of services must also be cautious about how the lan

[简答题]marketing tool