[单项选择]

People in the mass advertising business and others who study American society have been very interested in the question: What does the American consumer like Max Lerner, a well-known scholar who has studied American society, has said that American consumers are particularly fond of three things: comfort, cleanliness, and novelty.
Lerner believes that the American love of comfort perhaps goes back to the frontier experience, where life was tough and there were very few comforts. This experience may have created a strong desire in the pioneers and their children for goods that would make life more comfortable. Today, the American’s love of comfort is seen in the way they furnish their homes, design their cars, and travel. How Americans choose a new mattress for their bed is an example of the Americans love of comfort. Many Americans will go to a store where beds are set up, and they will lie down on several mattresses to see which one is the most comfortable.

A. the Americans’ great pride in their abundant natural resources
B. the early settlers’ belief in hard work
C. the pioneers’ strong desire to make life more comfortable
D. the pioneers’ ignorance of frugality and conservation

[单项选择]People in the mass advertising business and others who study American society have been very interested in the question. What does the American consumer like Max Lerner, a well-known scholar who has studied American society, has said that American consumers are particularly fond of three things, comfort, cleanliness, and novelty.
Lerner believes that the American love of comfort perhaps goes back to the frontier experience, where life was tough and there were very few comforts. This experience may have created a strong desire in the pioneers and their children for goods that would make life more comfortable. Today, the American’s love of comfort is seen in the way they furnish their homes, design their cars, and travel. How Americans choose a new mattress for their bed is an example of the Americans love of comfort. Many Americans will go to a store where beds are set up, and they will lie down on several mattresses to see which one is the most comfortable.
Cleanliness is als
A. the Americans’ great pride in their abundant natural resources
B. the early settlers’ belief in hard work
C. the pioneers’ strong desire to make life more comfortable
D. the pioneers’ ignorance of frugality and conservation

[单项选择]（）advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well.
A. When
B. As
C. While
D. Whereas

[填空题] You will hear five different business people talking about cultural differences in doing business in different countries. For each extract there are two tasks. For Task One, choose the dos described from the list A—H. For Task Two, choose the don’’ts described from the list A—H. You will hear the recording twice.