Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might a
A. deceive customers
B. increase production
C. arouse suspicion
D. push the sale
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumers’ interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We
A. deceive customers
B. increase production
C. promote the sale
D. arouse suspicion
Advertising can be thought of "as the means of making something known in order to buy or sell goods or services". Advertising aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread message, and the press offers a fairly cheap method of advertizing. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.
We might ask whether the cost of advertising is paid for by the manufacturer or by the consumer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if la
A. in any period of sales
B. in any circumstances
C. in a growing market
D. in a shrinking market
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