| No one disagrees with the economic
necessity of geographically extending a product. Not only does it increase
turnover but also it makes economies of scale possible, thus giving companies a
competitive advantage in local markets. But how far do we push the global idea
Should we globalize all aspects of a brand: its name, its creative concept and
the product itself Global branding implies the wish to extend all three aspects throughout the world. Rarely, though, is it realistic and profitable to extend all of Ihem The Mars brand, for instance, is not absolutely global. The Mars chocolate bar is sold as an all-round nutritious snack in the UK and as an energizer in Europe. Nestle adapts the taste of its worldwide brands to local markets. The Nescafe formulas vary worldwide. Nowhere is globalization more desirable than in sectors that revolve around m A. globalize the product, its name, logo and concept B. choose which parts of the brand need globalizing C. adapt the product to local market requirements D. select a brand connected with international travel [单项选择]Passage One
Major companies are already in pursuit of commercial applications of the new biology. They dream of placing enzymes(酶) in the automobile to monitor exhaust and send data on pollution to a microprocessor that will then adjust the engine. They speak of what The New York Times calls "metal-hungry microbes that might be used to mine valuable trace metal from ocean water". They have already demanded and won the right to patent new life forms. Nervous critics, including many scientists, worry that there is corporate, national, international, and inter-scientific rivalry in the entire biotechnological field. They create images not of oil spills, but of "microbe spills" that could spread disease and destroy entire populations. The creation and accidental release of extremely poisonous microbes, however, is only one cause for alarm. Completely rational and respectable scientists are talking about possibilities that stagger the imagination. Shou A. using metal-hungry microbes B. making use of enzymes C. adjusting the engine D. patenting new life forms [单项选择]The passage suggests that one major difficulty in establishing patterns of migration is
A. the infrequency of life course events, which restricts the amount of data available to demographers B. the overwhelming availability of proxies in migration patterns, which creates a degree of stasis in migration records C. the lack of parishioner birth records, which limits the hard evidence upon which demographers base their observations D. the homogeneity of single parishes, which makes it difficult to distinguish the motivations of migrants E. the repetitive nature of migration, which results in a surfeit of unusable data that overwhelms demographers [单项选择]No one disagrees with the economic necessity of geographically extending a product. Not only does it increase turnover but also it makes economies of scale possible, thus giving companies a competitive advantage in local markets. But how far do we push the global idea Should we globalize all aspects of a brand: its name, its creative concept and the product itself
Global branding implies the wish to extend all three aspects throughout the world. Rarely, though, is it realistic and profitable to extend all of Ihem The Mars brand, for instance, is not absolutely global. The Mars chocolate bar is sold as an all-round nutritious snack in the UK and as an energizer in Europe. Nestle adapts the taste of its worldwide brands to local markets. The Nescafe formulas vary worldwide. Nowhere is globalization more desirable than in sectors that revolve around mobility, such as the car rental and airline industries. When a brand in these sectors is seen as being international, its authorit A. have a great deal of spending power B. distance themselves from traditional ideas C. are easily influenced by advertising D. want to live an Americanized lifestyle 我来回答: 提交
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