| We all associate colors with feelings
and attitudes. In politics, dark blue often means "tradition", and red means
"social change". But blue can also mean sadness (I’m feeling blue). White is
often for purity, although in China white is worn for funerals, and red is used
to express the joy of a wedding, in western Europe white is worn at weddings and
black for funerals. Advertisers are aware of the importance of selecting colors
according to the way people react to them. Soap powders come in white and light
blue packets ( clean and cold, like ice); cereals often come in brown packets
(tike wheat fields), but cosmetics never come in brown jars (dirty). Where do these ideas come from Max Luscher from the University of Geneva believes that in the beginning life was dictated by two factors beyond our control: night and day. Night brought passivity, a A. the association of day and night with passivity and action in ancient time B. the association of black with funerals in western Europe C. the association of white with purity in some countries D. the association of red with joy in China [填空题]It has been the most equal attitude of all the 11 recessions since World War II. In various ways, it has touched every social class through job loss, pay cuts, depressed home values, shrunken stock investments, eroded retirement savings, grown children returning home—and anxiety about all of the above. The Great Recession (as it is widely called)has changed America psychologically, politically, economically, and socially.
A new study from the Pew Research Center, based on an opinion survey in May of nearly 3,000 Americans and an exhaustive evaluation of economic data, provides a preview. Not surprisingly, it confirms that Americans have become more frugal (借鉴的); 71 percent say they’re buying less expensive brands, 57 percent say they’ve cut down or eliminated vacations. Life plans have changed; 11 percent say they’ve postponed marriage or children, while 9 percent have moved in with parents. One interesting finding is that the elderly have been relatively sheltered. Accor [单项选择]
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