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Developing a Mission Statement

A company mission statement can be a powerful force to clearly define your company’s purpose for existence. In the beginning, your company was formed to accomplish something that did not exist in the marketplace, or to do a better job than existing companies. What was that special purpose Small companies seldom take the time to discuss or write out their company mission, but they should. It will pay measurable financial dividends over time.
The commitment to formulating a company mission can be critical to your company’s success. It helps keep management focused on preserving or strengthening the company’s unique competitive niche. It can also prevent panic and unwise marketing or spending responses to meet an indirect thrust by competitors into your market.
The most successful company missions are measurable and definable project statements with emotional appeal that everyone knows and can
A. A company mission statement is a powerful tool to help a company accomplish something that did not exist in the marketplace.
B. A company mission statement defines a company’s purpose for existence.
C. A company mission statement can help a company do a better job than other companies.
D. A company mission statement can help a company make a healthy profit.